Dr. Eric Noehrenberg

• Member of the Leadership Teams of the Surgical Heart and Critical Care organizations responsible for developing and executing market access strategies, including healthcare economics, public affairs and public relations, for the geographic areas: EU, EMEA, Latin America and Canada, working closely together with national-level Country Manager, Market Access and Commercial colleagues to develop consistent market access strategies across my regions.

• Responsible for developing and implementing market access strategies for Shire's markets in Latin America, including expansion into new markets. • Member of Shire's Regional Leadership Team for Latin America. • Made pricing & reimbursement decisions for pre-launch and existing products in Latin America • Chaired at international conferences on “Patient and Market Access” in Latin America and APAC.

• Responsible for developing and implementing public affairs and stakeholder outreach strategies for Europe, Asia, and Latin America; • Focused on developing relations with patient groups. • Key member of Pricing and Reimbursement / Market Access team • Actively involved in corporate social responsibility and issues management strategies. • Chaired and/or presented at international conferences on outreach to stakeholders in industrialized and emerging markets, parallel trade, and access to medicines

• Provided in-depth pharmaceutical industry expertise and international negotiations experience to Health Diplomats, a health advisory and consulting practice delivering solutions to global health problems. Collaborated with the CEO of Health Diplomats in promoting constructive dialogue among the governmental, healthcare industry, and non-governmental sectors.

Negotiates with major international organizations (WTO, WHO, WIPO, UN agencies) on behalf of global R&D-based pharmaceutical industry. Coordinates industry-wide advocacy strategy on access to medicines, partnership development, and trade issues. Works actively with IFPMA Member Associations and Companies worldwide to resolve national/regional issues with global impact. Speaker on pharmaceutical policy issues at international conferences in Europe, Asia, North America, Latin America and Africa.

Drafted and successfully executed innovative plan for mobilizing the private sector, including the creation of the Global Business Council on HIV/AIDS and national councils in South Africa, India and Brazil. Conducted training workshops on private sector relationship building techniques for UN field officers and headquarters staff. Created and successfully implemented strategic plan for increasing support from donor governments through advocacy activities and negotiations with national governments.

Successfully marketed organization’s services to top management of the largest multinational firms in the world. Successfully launched new service for fast-growing, dynamic firms worldwide, particularly in Singapore, Malaysia, Hong Kong and Taiwan. Negotiated arrangements with leading government officials in Southeast Asia to expand operations in this fast-growing region. Managed team of 15 to organize and run the 1996 Industry Summit, the foremost meeting of industry leaders in North America.

Prepared analysis and presentations for the Chief Executive Officer of CIBA-GEIGY, Limited, the head of the Pharmaceuticals Division, and departmental heads regarding developments in the European Union and Eastern Europe, emerging-market issues, environmental concerns, national health policies, and corporate policy issues.

Obtained official Certificate for completing the leadership program, "The First 90 Days" with Prof Michael Watson.

International Trade Policy Economic Game Theory

Included courses at Harvard Business School on International Business Practice and courses at Harvard Law School on international negotiation

Economics History Politics African history and politics