Esther Friede
Angestellt, Head of Marketing Germany I Vitamin Well Group, Vitamin Well Group
Hamburg, Deutschland
Über mich
Hi, I am Esther - experienced with & passionate about international brands and remarkable activation concepts hitting consumers hearts. Encouraged by various international work experiences, I have long been driven by the fascination, how strong stories build emotions, influence behaviours and make brands profitable and loved longterm.🚀 I am lucky to have worked for varios international FMCG brands by conceptually and strategically building a relevant brand presence, always putting consumers first while setting trends. In times of enormous choice and offers I developed the love to create data and consumer based plans and a disruptive & creative mindset with strong passion for digital innovation and high energy to learn continuously and eager to pursue new challenges. 💥 But first and foremost my passion for leadership and development of my teams: With empathy, drive and strong communication skills, I love seeing people grow, empowered and reaching outstanding results. ❤️🔥
Werdegang
Berufserfahrung von Esther Friede
Bis heute 9 Monate, seit Okt. 2023
Head of Marketing Germany I Vitamin Well Group
Vitamin Well Group
1 Jahr und 4 Monate, März 2022 - Juni 2023
D2C Activation Lead - Germany I Consumer Experience
BAT Germany GmbH
- Responsibility and management of the national and cross-category direct-to-consumer strategy (offline) as key focus department to drive profitability - Strategic development and implementation of national 1-2-1 BTL activation with focus on sales and experience TPs - Concept development for creative and efficient use of awareness, sales and loyalty mechanisms and their integration into the 360° activation - P&L Responsibility - Leadership, motivation and development of the D2C team
9 Monate, Juli 2021 - März 2022
Senior Digital Activation Manager I Lead Germany
BAT Germany GmbH
- Strategic & conceptual lead of German digital marketing team for five international focus brands within the BAT portfolio - Development and implementation of marketing & brand communication - Development of the brand eCommerce shops based on consumer insights, including promotional pricing campaigns and UX - Innovative social media & influencer strategies for increasing brand awareness and consumer identification - Introduction of various CRM features within email marketing to optimise loyalty KPIs
1 Jahr und 7 Monate, Jan. 2020 - Juli 2021
Campaign Planning & Activation Managerin
BAT (Germany) GmbH
- Responsibility for multi-category media strategy for BAT Germany based on corporate goals and market needs - Cross-TP orchestration of all brand campaigns and MI - Management and creation of consumer journeys, derivation of campaign goals, Evaluation and further development of the media infrastructure in the micro and macro environment - Initialisation of market research studies on consumer behaviour - Holistic evaluation & optimisation of individual brand campaigns (quant. & qual. goal achievement)
1 Jahr und 4 Monate, Sep. 2018 - Dez. 2019
Junior Brand Managerin (Lucky Strike)
British American Tobacco Germany1 Jahr und 4 Monate, Mai 2015 - Aug. 2016
Junior Brandmanagerin CoIs "News" & "Woman"
Gruner + Jahr GmbH & Co KG
Markenkommunikation - Öffentlichkeitsarbeit - Medienmanagement
4 Monate, Jan. 2015 - Apr. 2015
Praktikum Markenkommunikation Wissen&News
Gruner + Jahr GmbH & Co KG
5 Monate, Nov. 2013 - März 2014
Jung-Redakteurin
TV-Redaktion Wölk
Jung-Redakteurin für das Redaktionsbüro Wölk, das sowohl für offentlich-rechtliche als auch für private Sender Magazinbeiträge und Reportagen dreht.
1 Jahr und 2 Monate, Apr. 2012 - Mai 2013
Assistentin Marktforschung
Hübsch - Menschen und Märkte
Assistentin bei Gruppendiskussionen von Dummys im Printsegment des Burda-Verlags
4 Monate, Apr. 2011 - Juli 2011
PR-Beraterin
OnTime-PR
Organisation der Öffentlichkeitsarbeit und Kommunikation über bekannte Modelabel. Außerdem Vermarktung von Events und neuen Kollektionen.
Ausbildung von Esther Friede
6 Monate, Jan. 2018 - Juni 2018
Media, Business and Society
Glasgow Caledonian University
Digital Business and Marketing, PR Proposals and Campaigns
2 Jahre und 2 Monate, Sep. 2016 - Okt. 2018
Medien und Information (Schwerpunkt Ökonomie)
Hochschule für Angewandte Wissenschaften Hamburg
-Medienökonomie -Produkt- und Projektmanagement -Content Marketing und Corporate Publishing -Digitale Kommunikation und Internetökonomie
2 Jahre und 9 Monate, Okt. 2011 - Juni 2014
PR- und Kommunikationsmanagement
Hochschule Mittweida
Kommunikations- und Medienmanagement Projektmanagement Öffentlichkeitsarbeit
9 Jahre und 1 Monat, Juli 2001 - Juli 2010
allgemeinbildend
Gymnasium St. Michael
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen