Esther Villuela Illera

• Market analysis and macroeconomic forecasts for Top Management for Strategic Planning • Coordination of Regional Heads and Managers of Business Units with definition and monitoring of Strategic Planning (16 Business Units, 12 Regional Delegations). • Analysis of top accounts for Business Plans • Overall Top Management support: presentations, customer briefings, etc. • Marketing campaigns: design and implementation • Analysis of competitors • Website (intranet) management for internal communication

• Development of marketing strategy of Automation and Drives Business Unit • Marketing Plans and campaigns: design and implementation • Organization of special events • Design of marketing and sales materials (merchandising, brochures, presentations for customers) • Analysis of markets, competitors and trends, sales channels, etc.

• Financial controlling for the Business Unit Automation and Drives/ Instrumentation • Customer offer negotiation • Project management according to plan • Headquarter reporting

Financial controlling for freight international trucking company

Dealing with customers’ accounts and enquiries of a global banking group (30 countries, more than 47 million customers and 890,000 shareholders). Sale of financial products and services to customers, and bank operations (transfers, financings, guarantees, i.e

El DirCom y la función de Community Manager

Seminarios y talleres de desarrollo del talento, gestión de equipos, técnicas de comunicación y negociación, etc. Seleccionada para el proceso final de coaching (7 de un grupo inicial de 50 participantes, escogidas de entre 11.000 solicitantes).

Neuromarketing, Balanced Scorecard, Investigación de Mercado, Comunicación y Reputación Corporativa, Técnicas de impacto e influencia, Técnicas de comunicación interpersonal, etc.

Comunicación