Felicitas von Au

- Development, management, implementation and controlling of the overall bid marketing program for Eviden in SECEMEA - Designing and implementation of individual marketing concepts for Eviden´s largest bids meeting clients´ expectations, country and market needs

- Leading regions & country marketing to increase the reputation, relationships & revenue - Creating regions marketing strategy & co-ordinating of marketing across all regions & countries - Implementing the Account Based Marketing & Deal Based Marketing program - Executing of growth programs & campaigns as well as client events/engagement program - Leading operations & governance - Establishing business metrics, measures of success & ROI, tracking and reporting - Leading, building & nurturing talent

 Development, management, implementation and controlling of the overall bid marketing program for Atos worldwide – defining bid marketing packages, co-operation with and training of local and global Marketing & Sales colleagues, establishing of a bid governance and other  Designing and implementation of individual bid marketing concepts for Atos largest bids meeting the specific needs of the client, the country and the market

 Development, management, implementation and controlling of the overall bid marketing program for Atos worldwide – defining bid marketing packages, co-operation with and training of local and global Marketing & Sales colleagues, establishing of a bid governance and other  Designing and implementation of individual bid marketing concepts for Atos largest bids meeting the specific needs of the client, the country and the market

Planning, controlling and measurement (KPIs) of all German marketing activities / acting role / functional management of 3 employees in Germany

Set-up and implementation of marketing plan based on German FS sales strategy inclusive budget allocation / business development support, market and customer intelligence / sales enablement (presentations, collaterals, webinars) / demand generation (fair & event management, direct marketing (online/offline), followed by telemarketing) / roll out of marketing automation tool “Eloqua” / online and social media marketing / PR / bid support and account based marketing activities

Development and delivery of complex, strategic global marketing programs with emphasis on pipe generation and nurturing client relationships to be enrolled Atos wide / marketing budget allocation to support global FS sales targets / acting role due to maternity leave replacement / close cooperation and functional management of 11 country FS marketing managers

Development and implementation of all marketing, communication and PR activities to support sales strategy for DACH & EE / disciplinary and functional responsibility for 5 employees / customer marketing – direct distribution: lead generation with up- and cross-sell e-mailings inclusive DACH specific landing pages, newsletter, tracking, web analytics, SEO/SEM, social media / channel marketing – indirect distribution: activities to, through and with, own online partner zone

Various projects in the field of marketing strategy/positioning and communications (ci-/cd-developments, stationery, print, direct marketing, events, PR, online marketing (homepages and e-newsletters), sponsoring as well as office management / branches: consulting, NPO, health, tourism

Planning, management and controlling of all marketing communication measures to generate customer loyalty and prospects in order to meet the strategic objectives / branding (ci/cd) / advertisement and media planning / promotion material and collaterals (product sheets, brochures, annual report, customer magazine) / fair and event management (ITB: 1.000 sqm, Cebit, FVW Kongress, German wide road show, key account events ...) / direct mailings / sponsoring, PR and market Research (7 fte)

Marketing und Personalwesen