Fernando Finotto

• Received Global Finance & Growth People Award for impact and leadership from the projects below • Pioneered and implemented Customer Acquisition Cost Guardrails KPI across EU to guide marketing channel owners, reducing customer acquisition costs by 20% YoY and increasing efficiency of paid channels • Developed a new forecasting model for the EU in R with +90% accuracy to improve the decision making process. This model was later used as the benchmark to be implemented globally by the data science team

• Led industry study and advised senior leadership on strategic investments needed for improving Sales Operations efficiency, through a gap analysis focused on processes and tools • Managed initial phase of BoomerZ project, acting as project manager and defining initial planning and processes, including alignment of R&R between stakeholders, kick-off meetings and definition of population for research

• Regional position, deployed indirect leadership of regional and local teams besides managing 2 headcounts • Led data analytics product, its long-term strategy and roadmap; saved 1.000+ hours per year by managing a 6-figure contract with 2 headcounts focused on automation and insights • Initiated and implemented operating rhythm for new mobile app in LATAM; aligned on stakeholders’ accountability and negotiated sales targets with global team, contributing for app to be 15% of regional eCommerce sales

• Launched data analytics product using Alteryx and Tableau; aligned needs and prioritized projects for optimal business impact, improving visibility on business performance and having +2.000 monthly views in the region • Expanded capabilities of analytics product by training users and driving confidence with stakeholders, decreasing amount of ad-hoc analysis requests for analytics team • Oversaw implementation of report to understand website usability, facilitating decrease of broken links errors by 46%

• Introduced analysis to improve visibility on purchasing behavior, helping marketing team to define strategies for paid media and increasing average order value from Facebook ads in 39%

• Managed pre-sales consultancy of Digital Analytix (DAx) tool, connecting with potential clients, presenting tool, and managing relationship with Globo (main TV broadcaster in Brazil) • Coordinated projects with IT to develop new client’s business requirements into analytics platform and followed up on weekly meetings to make sure solutions were delivered in optimum time and high-quality standards