Fetah Maliqi

Senior Business Development focusing on digital marketing, in particular on process-optimization with self booking tool's, publishing managment, ad technology and programmatic DSP trading. • Development of Admeira's online video advertising business • Cross-functional coordination with PM, TechOps, AdOps, PR, marketing, graphics, legal, sales, finance & other teams • Partner management combined with strategic negotiations • Product launches: AdBooking, TV attribution (PoC), etc.

Responsible for new business and business development. Leading a specialist project with advertisers in TV and Online called BrandFormace • Organizing and creating a collective vision for the team and support them throughout all levels • Produce clear sales plans in CRM and consistency in the way we deliver ads to maximize opportunities and ROAS • Analyze data trends and clients-industry media investment, developing solid strategic client account plans

Consulting of digital and TV marketing, customer experience and sales of advertisement - Ownership of delivering quarterly revenue targets - Driving strong performance management - Leading quarterly bottom up planning for Suisse and German clients - Leading Cross Chanel collaboration (e.g. BrandFormance products) - Direct clients: maximization of ROAS by employing individual cross-media marketing strategies - In charge for TV Broadcast: VIACOM and AZ-Media TV channels

Sales of on- and offline advertising, managing blue-chips agencies, key accounts and direct clients - Establishing and developing a broad, personal network of media agencies and advertisers around GACH - Acquiring new clients and leading sales-pitches

- Creating and improving MS Excel calculation and data evaluations tools enabling efficient and proper management - Planning, controlling and buying commercial advertising and ensuring performance, quality and reach KPIs of advertisement campaigns - Estimation of predicted performance as well as providing advisory services - Responsible for budget allocation in TV, radio and cinema - Coaching of existing and new employees in media analysis - Ensuring media auditing for TV buying

- Responsible for planning and buying commercial spots in TV, radio and cinema - Advisory, execution and control of advertising campaigns - Data processing and evaluation in Excel for decision-making - Implementation and controlling of advertising campaigns, participation in new customer projects

Major in Banking and Finance