Fitsame T Woldemichael

Creative development of stories Prepare Bilingual (English, Amharic) communication materials within the marketing campaign Oversee and coordinate with illustrators, designers, and printers for production of books Liaison with Ministries of Education and Non-Government organization in East Africa to facilitate sale & distribution Prepare creative proposals to acquire funding for production Represent the publisher in international book-fairs and conferences

Devised and implemented B2B and B2C integrated marketing campaign to acquire clients in Subsaharan Africa Developed and managed content, design, and production of communication materials Served as a subject matter expert on business products, processes, and operations, and remain up-to-date on industry news in relation to African -German businesses

Conducted country-specific research on education and Solar energy sectors in Subsaharan Africa Adopted researches and stories for presentation in various social media channels Prepare social media analysis and report on campaign success Assisted in preparing/producing audio-visual resources