Florian Windeler
Angestellt, Manager, MHP – A Porsche Company
Beijing, China
Werdegang
Berufserfahrung von Florian Windeler
Intelligent Mobility, new services, Mobility as a service, connected car
1 Jahr und 10 Monate, Nov. 2016 - Aug. 2018
Vice Director Brand Strategy and Communication
Borgward International
Responsible for Borgward brand strategy, product positioning, brand innovation and communication strategy. Guiding rapid product launch calendar of new vehicles in the Chinese market. Further actively supporting PR and governmental activities.
8 Jahre und 3 Monate, Jan. 2010 - März 2018
Founder
Squair3
Recognizing the need for clean and healthy air in China, Squair offers a new solution to the market. With it's cutting edge Non Thermal Plasma (NTP) technology, air will will not only be cleaned, but sterilized from bacteria and viruses. Squair uses German technology, which was developed in cooperation with Dehne Filtertech. Bootstrapping the company from start-up phase to RMB 2 million in the first year. Opening sales channels, marketing activities, product design and production set-up.
3 Jahre, Dez. 2013 - Nov. 2016
Strategy and Brand Management
Skoda China
Developing new Skoda brand strategy for Chinese market, product positioning strategies and communication platforms, CI execution projects and developing new CI/CD guidelines, as well as developing new mobility strategy for Skoda in China.
1 Jahr und 10 Monate, März 2012 - Dez. 2013
Business Development Manager
PAE Media
Business Development Manager for the automotive industry.
1 Jahr und 9 Monate, Juli 2010 - März 2012
Project Manager
Volkswagen Group China
Below the line brand marketing with strong emphasis on sport sponsorship, e-mobility, motor-shows and related event management.
10 Monate, Sep. 2009 - Juni 2010
Management Trainee
Volkswagen Hong Kong
Working with the Management of Volkswagen Hong Kong on current Product Management Solutions, Retail Marketing and Event Marketing.
Supporting the MET Team with special focus on the automotive industry. Management templates, presentations, as well as industry and market analysis.
Ausbildung von Florian Windeler
6 Monate, Feb. 2008 - Juli 2008
International Management
CEMS Programme - Copenhagen Business School
Management: - Consumer Driven Value Networks - Managing in the Creative Economy
1 Jahr, Sep. 2007 - Aug. 2008
International Management
CEMS Programme - UCD Michael Smurfit Graduate School of Business
Management
5 Monate, März 2006 - Juli 2006
International Business Management
FHW Berlin School of Economics
Marketing & Corporate Finance
4 Jahre, Sep. 2003 - Aug. 2007
International Business and Management
International Business School - Hanze University Groningen;
Major: Marketing; Minor: Finance
Sprachen
Deutsch
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Englisch
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Niederländisch
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