Franziska Sarrazin
Bis 2016, Innovation Management, Entrepreurship and Sustainability, Warsaw School of Economics
Hamburg, Deutschland
Werdegang
Berufserfahrung von Franziska Sarrazin
Bis heute 2 Jahre, seit Juli 2022
World Travel
Sabbatical / Weltreise
Planning, implementing & optimizing multi-million € Media campaigns for NIVEA ++ eCommerce Media Management on all major German Retail platforms ++ Testing & scaling AdTechology (DMP; DSP; AI Bidding; Tracking & Analytics software) ++ D2C Performance Marketing for NIVEA eShop
1 Jahr und 11 Monate, Jan. 2019 - Nov. 2020
International Performance Marketing Specialist
Beiersdorf AGCreating global direct-to-consumer eCommerce Strategy ++ Co-leading European Amazon Marketplace Business as CMO ++ Increasing Net Sales by 103% (yearly average), and ROAS by 267 p.p. ++ Amazon-exclusive Product & brand launches ++ Global rollout of CRM software
1 Jahr und 7 Monate, Juni 2017 - Dez. 2018
Management Trainee Digital Marketing & eCommerce
Beiersdorf AGStep 1: Digital Marketing for Eucerin brand ++ Step 2: New Product Development for launch of GAMMON fragrance brand ++ Step 3: eCommerce analytics & content optimization for NIVEA brand
Digital activation for Korea launch of deodorant brand Hidrofugal ++ Startup scouting & co-founding NX NIVEA Accelerator ++ Analysis of new K-Beauty product concepts
Ausbildung von Franziska Sarrazin
1 Jahr, Sep. 2015 - Aug. 2016
Innovation Management, Entrepreurship and Sustainability
Warsaw School of Economics
11 Monate, Okt. 2014 - Aug. 2015
Innovation Management and Entrepreneurship
Technische Universität Berlin
8 Monate, Juni 2012 - Jan. 2013
Administración de Negocios
Universidad EAFIT
2 Jahre und 10 Monate, Sep. 2010 - Juni 2013
Business Administration
Universität Mannheim
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Fließend