Franziska Sauerwein
Angestellt, Brand Creative, Self Employed Freelancer
Stuttgart, Deutschland
Werdegang
Berufserfahrung von Franziska Sauerwein
Bis heute 5 Jahre und 7 Monate, seit Dez. 2018
Brand Creative
Self Employed Freelancer
• Development of creative guidelines, content plans and social media strategies according to business objectives • Planning, briefing and directing of branded photo shoot, styling, as well as pre- and post-production • Development of content strategies to strengthened brand image and grow the brand towards the right target audience • Trend, market and target group analyses • Stylescapes, mood boards and client presentations
3 Jahre und 11 Monate, Feb. 2016 - Dez. 2019
Assistant Manager
Los Pilones
Trained guided and coordinated service teams. Responsible for daily business and good company culture.
5 Monate, Dez. 2018 - Apr. 2019
Digital Content Strategist
Wil+ThePeople
- Established creative guidelines for the social media channel. - Developed the creative direction for the brand aesthetics on Instagram. - Created social media strategy according to the business objectives. - Conceptualised personal photo shooting including art direction, direction for styling, and shot list. - Identified relevant content categories to strategically increase followers and engagement within the desired audience.
3 Jahre und 1 Monat, Aug. 2008 - Aug. 2011
Visual Merchandiser
Faller Mode GmbH (BESTSELLER)
Defined, organised and implemented appealing product displays to increase sales.
Ausbildung von Franziska Sauerwein
4 Jahre und 6 Monate, Sep. 2011 - Feb. 2016
International Fashion Branding
Amsterdam Fashion Institute
Brand development, brand strategy and identity, trend, market and target group analyses, graphic design, creative/ art direction, visual culture, creative communication
Sprachen
Englisch
Fließend
Niederländisch
Grundlagen