Dr. Giuseppe Milanesi

 Design a Next-Best-Action marketing strategy/engine for key business processes to maximize commercial opportunities and ensure the engagement of +150.000 clients.  Coordinate the creation of the Customer/Vehicle 360˚ to provide a unique and simplified view of clients/vehicles.  Support BUs to manage relations with customers throughout their experience with the firm, to develop dedicated tools.  Support the markets in implementing CRM tools in the Customer-Centric-Platform and championing them.

 Analysis of brand/market KPIs (e.g. Sell-out, market share, brand performance), report creation, and budget monitoring.  Orchestrate new product development (NPD) & website launch.  Creation and management of local campaigns, the adaption of advertisings, and products’ artwork.

 Define the marketing and sales strategy.  Co-manage the set-up of the B2C & B2B e-commerce platforms and coordinate the operation with internal systems.  Manage, update, and create content for the B2C and B2B sites.  Collect and analyze sales data from online channels.  Analyze and report competitor's online price & campaigns trends.  Support for co-marketing campaigns with online retailers.  Manage content for ad campaigns and online PR.

 Identify potential customers and contact newly generated leads by executing cold calls and email campaigns.  Build customer relations and provide support to recently acquired clients.

 Courses: Market research, Strategic marketing/branding, etc.  GPA: 110/110  Thesis: "The role of digital marketing channels for international oriented B2B SMEs"

 Courses: Corporate entrepreneurship, Opportunity creation, etc.  GPA: 8.4/10 "cum laude''

 Courses: Strategic management, Finance, Marketing, etc.  GPA: 7.7/10  Exchange: University of Manchester - UK