Holger Plette

Support of the design and establishment of a Marketing-wide master data framework: master data governance, organisation, processes, systems & tools [MDM (Contentserv), CMS (WordPress), MS SharePoint]: - Solve operational issues by analysing the root causes and implementing solutions based on the master data framework - Work closely with business stakeholders to coordinate and document master data needs & to create suitable end-to-end concepts / data models - Steer and facilitate solutions

Ensuring the optimal development and maintenance of the MDM (Informatica P360) in compliance with internal and external requirements. Creating project plans, including the formulation of associated milestones, tasks, measurable deliverables in close alignment with all relevant interfaces in order to support the digital transformation

Responsible digital expert in the business unit to the regions and to other business units: - Product Owner of Marketing Master Data & Asset Mgmt. driving the "Omnichannel strategy" (Introduction of MDM "STIBO Step") - Project Manager conducting the switch of CMS (OpenText -> Drupal) for the new corporate and local brand-sites - Project Manager for (internal) launch of "Digital Customer Request Database" (JIRA Service Desk with connected Confluence)

Member of the global department "Digital Business Development & Operations-Web & Social Media consulting the regional digital departments. Agile Projectmanagement

Project Manager within the programme "Dräger Digital": in charge of managing requirements of the corresponding departments and implementation of central website-features and corresponding processes (E-Business) in a central/global Sharepoint environment.

Department: Marketing & Business Development Single Source Publishing via Docware PartsPublisher: German and English implementation of Docware PARTS-PUBLISHER 5.0 and corresponding processes (cleansing and digital enrichment of English & German product master data & distribution of spare part lists for Sales and Service), familiar with the use of Aigile PLM 5.0 and the architecture of SAP NetWeaver (R/3).

Pan-European implementation (12 languages) of PIM (Pirobase PIM) built for data feed of 1. product pages in CMS (Day Communiqué), 2. Flash applications (e.g. calculation tool with plain product configurator) and 3. templates (PDF-rendering of datasheets and standard offers with pricelist) via XML, BMEcat, CSV, member of project team for implementation of new modules into CMS (e.g. central Image Library etc.).

Owner of E-Marketing strategies: Agency account management, SEO, eNewsletter, POS-shop (web shop), lead generation via Direct Marketing, Performance Marketing, Affiliate Marketing, campaign support for regional subsidiaries for sales & product launches (e.g. microsites, web-applications etc.)

Including terms at: Universidad de DEUSTO San Sebastián, Spain University of Limerick, Rep. Irland