Igor Shelemetiev

• Customer acquisition and retention via online marketing channels. Defining and executing marketing strategy and steering approach across 4 countries and multiple platforms. • Deep focus on analytics (incl. development of custom attribution model), apps marketing, SEO, PPC, social, affiliates, CPI partners, loyalty program. • Team management (7 direct reports, 50+ people in total). Strong influence on Product. X-functional cooperation with other executives and teams towards achieving business targets.

- Сreated account management program for working with largest suppliers - Executed a number of impactful operational improvements in logistics

• Reporting directly to company CEO. • Product: defined roadmap for product development and oversaw its execution (user flow and UX, feature set, new services and revenue streams, pricing, optimizations, etc) on web and mobile. • BizDev: strengthened worldwide partnership network (traffic, content, billing, white labels). Set up or improved analytics systems, content moderation, spam fighting and recruiting activities.labels, external experts and consultants)

- Reported directly to company founders - CEO and Managing Director. - Responsible for growing multiple revenue streams (mass-market paid services for sellers, advertising sales (direct&indirect), b2b product offerings = everything from conceptualizing and pricing to sales processes and actual results). - Close and extremely dynamic work together with founders and senior management, leading to constant rampant audience and revenue growth – Top 10 website in Russia.

• Reported directly to Head of Strategy. • Active direct involvement in developing company’s strategy and introducing strategic planning process; analysis and recommendations regarding various strategic issues facing the company. • Coordinated and supported projects in areas of mobile internet (business case analysis), customer data management, mobile advertising and payments, M2M

• Developed recommendations regarding execution of the new company strategy and tailored employee engagement model.

• Identified opportunity in fast-growing Russian consumer products market and successfully launched new business, reaching $200K in sales in first six months. • Led team of 5 people in all aspects of start-up business management. • Raised $100K seed capital from investors and negotiated exclusive nation-wide distribution agreements with US and Chinese partners. • Sold the business prior to my moving to the U.S. for studying.

Activities and Societies: Co-President, European Business Club

Strategy, Finance, Marketing, Operations, HR