Ipek Akinci

• Developing and managing global marketing strategies for Male Skincare Business and Shaving&Grooming Accessories • Translating global market insights into product propositions, leading the product development process from start to end and steering integrated marketing campaigns • Interacting with multidisciplinary teams including Innovation, Research&Development, Design, Supply, Marketing Communications and international sales organizations • Reporting to Sr. Consumer Marketing Director

•Managing Garment Care category with full P&L and local marketing responsibilities: Grew the business at a rate 2-times more than the market growth rate and gained 11 points market share in 3 years and became the market leader •Developing long-term and profitable growth strategies: finding gaps in the market, defining product specifications, determining necessary channel and regional expansions, quantifying price positioning and investment levels •Reporting to Consumer Lifestyle Marketing Director

•Developed and executed 4P strategies for 3 different product groups: Irons, Vacuum Cleaners, Kitchen Appliances •Followed and realized sales and profitability targets in close cooperation with the sales and trade marketing team •Reported to Domestic Appliances Marketing Manager

•Introduced new product ranges to customers in various fairs throughout Germany •Analyzed customer NPS and created corrective action plans with key account managers and regional sales directors •Worked on a DMAIC improvement process to optimize customer base •Assisted management of the key account Hagemeyer

•Contributed to optimization of the product portfolio and to implementation of a new pricing policy

•Contributed to Annual Operating Plans of 2009 and 2010 as well as to quarterly rolling forecasts throughout 2009 •Executed marketing plans for 4 different product groups

Competitor analysis on Personal Care Products

Line efficiency analysis in the manufacturing department, report compilation for quality health safety environment department

Quality control analysis on antibiotics intermediates

Industrial Engineering (Logistics and Supply Chain Management) and Columbia Business School (Marketing, Sales, Health Care Economics)

Dean's List for both of the quarters attended as an exchange student

Biochemical Engineering Awarded for being the Highest-Ranked Student, Prof. T. Noyan Price (given for academic excellence), High Honor's Degree

Science & Mathematics