Irmak ARIK

- Budgeting and performance tracking of ASIA Segment portfolio companies - Drove multi-functional central projects in local markets with direct interaction with local CEOs

- Worked closely with the Egyptian entity Otlob to bring the business to the growth targets of Delivery Hero - Took an interim role in Germany marketing team to setup a multi-channel marketing campaign with McDonald’s - Promoted to Regional Director 6 months after joining the company

-Initiated the business in the Turkish market as the first employee in Turkey -Crafted the local marketing strategy and led the marketing team to execute it -Negotiated and closed partnerships with key online travel agencies as well as fuel companies -Managed a 7-digit (EUR) marketing budget consisting of online (Social Media, SEM, Affiliate, Mobile Networks) and offline (Radio, Events) channels

- Formed company pricing strategy and worked closely with the sales department to execute it - Analyzed company revenue channels and identified actionable room for improvements - Directly reported to the CEO

Zidaya.com sports category coordinator – Worked in between marketing, buying and operations departments – Responsible for increasing sales of sports category consisting of 5000+ products – 3-fold increase in sales in the first 4 weeks after brand new categorization and optimizations Sporena.com marketing product manager – Prioritized Sporena.com online marketing campaigns in common-resource marketing dept. – Set up and conducted marketing campaigns with mobile operators and banks