Isha Gupta

-EA to ZCM - Drove daily audits ,maintained operational efficiency,analyzed data and prepared presentations and reports for quarterly review meetings. -Managed a team of CPAs in preparation of CAMs and other appraisal related work. -Handled the re-engineering drive for changes in policy, forms etc across locations. -Handled credit appraisal function, Delhi NCR.,managing timely recommendation, sanction and disbursements of home loans and loan against property.

• Managed credit rating relationship of business worth $18 billion for 5 Subsidiaries under L&T Finance Holdings with 8 rating agencies like CARE, ICRA, CRISIL etc. • Negotiated fee with rating agencies with an annual outlay of upto $800,000 and formulated selection strategy for rating agencies. • Prepared financial reports, presentations, charts and other exhibits for management, investors and rating agencies.

• Sized the paint market in west & central Delhi via face to face interaction with around 250 Dealers and 50 consumers, painters & interior decorator. • Identified factors influencing dealer relationship and consumer buying, preference via quantitative and qualitative analysis. • Recommended methods to improve B2B and B2C relationships.

• Handled trade accounts of multiple buyers and sellers including The Government of India. • Identified new trade opportunities within existing accounts and executed trade agreements.

• Executed quality verification for the International Payments Processes. • Handled customer grievance using applications in International Payments Domain like AFTS, EPAS, SOLD etc.

Digital Marketing,B2B Marketing,Applied Market Research,Marketing In Emerging Economies,Marketing of Financial Services,Business Statistics,Data driven decision making,Sales Force and Channel Management,Cost Accounting,Integrated Marketing Communication,Marketing models,

Banking and Insurance