James Hafseth

Project manage the internal/external communications elements of HSBC’s Retail Business Banking units in four countries for the launch of a new sub-brand. Oversee all marketing/internal/external communications activities for a multi-million pound programme to revolutionise HSBC’s business banking proposition, customer experience, and to effect internal culture change across nine countries. Reported directly to HSBC’s global head of propositions for commercial banking.

Number 2 role at boutique B2B agency, in management and IT consultancies. Work closely with Board-level clients to devise and implement differentiating marcoms strategies, primarily focusing on engaging C-suite audiences. Content creation, from traditional and social PR tools to long-form multinational research and industry reports. Professional development of junior staff members, new business development, organic growth of existing clients and invoicing.

Planning, managing and executing internal and external marcoms for the New Business division at EE, which concerns itself with future and non-traditional revenue streams for mobile network operators. Planning and managing internal and industry events and exhibitions; ran speaker circuit for company executives. Sat on the employee engagement council. Average ROMI of 7:1 = nearly two-thirds of the revenue for the P&Ls I serviced.

Freelance strategic communications consultant and copywriter for several firms; from July 2010 as global marcoms manager for Miltenyi Biotec exclusively.

Organic Chemistry and Chemical Pharmacology