Jennifer Stoewe

Provide internal marketing analytical services in support of ongoing reporting and analytic processes to influence business decisions.

Website Development and Internet Marketing Create highly trafficked niche websites, implementing effective marketing strategies to increase qualified traffic utilizing consumer analytics, SEM and SEO techniques.

Compile, analyze and report timely and relevant data to facilitate planning, assessment, performance management, decision-making, and accountability.

Digital Marketing and Social Media Coordinator Coordinated the firm's electronic communications program, developing and deploying web-based communications, overseeing the website and intranet site, developing new communication approaches and exploring creative opportunities using web content management systems and social media.

Consumer Segmentation Analytics and Marketing Campaign Analysis Perform in-depth analysis on consumer segments using SAS and SQL to identify unique insights and translate findings into actionable and targeted marketing plans.

Performed marketing analytics as a contractor with Genworth Financial.

Marketing Strategy and Development of Marketing Campaigns Built name recognition and increased sales by 20% through the production of marketing collateral, direct mail campaigns and advertising. Increased market presence by 10%, managing the design, development and marketing of company website and creation of marketing communications.

Marketing Plan Development and Campaign Analysis Provided guidance on marketing strategy decisions through in-depth customer, competitive and market research and analysis. Utlized SAS and SQL to perform post campaign analysis to measure impact and success of marketing campaigns and developed recommendations to improve effectiveness of future campaigns and marketing efforts.

Business Analysis and Commercial Credit Risk Management Assessed industry concentrations, troubled loans and loan risk rating changes. Evaluated loan data to extract portfolio changes including non-performing assets, charged-off loans and top exposures.