Jon Carter

Supporting the business development activity for DT’s highly innovative and open ‘Connected Home’ platform across Europe, with a specific focus on the UK market.

Supported the Smart Innovation team in determining the strategy it should adopt in its partnership with Nest, including and beyond the Learning Thermostat; advised the wider business how to drive improved trading performance for Nest across online and telesales, redefined the Nest proposition, and determined how to integrate Nest into the broader portfolio.

With offices in New York & London, innovation consultancies Inzenka, and spin out GrowthMark, help global blue chips to unlock growth, by identifying new and adjacent opportunities, developing propositions and bringing them to market. Clients have included P&G, E.ON Group, Vodafone M2M, Reed Exhibitions, BAE Systems Applied Intelligence & Arqiva.

Successfully launched insight-driven home broadband portfolio, raising average revenue/margin per user, as a result of change to line rental tariff mix from 45% to 85%. Won BB Choices 2011 Award for Best Bundled Provider. Selected as one of only 2 senior managers from Orange UK for the future executive talent pool.

Conducted major review of Home BU; identified options to revise operating model. Led Exec Board workshops to review strategic options. [Subsequent outsource to BT Wholesale was the culmination of this initiative]. Led Exec Board reviews on UK fixed / convergent voice strategy and FT review of investment plans for FTTC (fibre) deployment. Supported annual strategy planning activity and forecasting, as part of FT Group’s NExT strategic programme.

Led team that defined a revised portfolio (broadband and CPE), roadmap and strategy. Launched ‘free’ broadband for Orange mobile customers at rebranding of Wanadoo. Simplified broadband portfolio and improved margin with move to offer differentiated off-net pricing.

Undertook a review of new opportunities to drive acquisition/increase loyalty, ARPU & NPV. Took responsibility for long-term and short-term forecasting. Identified convergent service opportunities for the FT-UK roadmap and progressed to launch.

Led team that initiated complex and innovative £2M 'smart home' project, including defining requirements and launch. Arranged for families to live in the house, as well as visiting focus groups. Identified a number of new product development opportunities. Initiated series of marketing programmes, generating an equivalent media spend of >£20M. Undertook consumer trials on a number of new product concepts that developed as a result of the project.