José Miguel Bernal Arencibia
Angestellt, Marketing & Category Management Director, bofrost* Dienstleistungs GmbH & Co. KG
Madrid, Spanien
Werdegang
Berufserfahrung von José Miguel Bernal Arencibia
Bis heute 14 Jahre und 5 Monate, seit Feb. 2010
Marketing & Category Management Director
bofrost* Dienstleistungs GmbH & Co. KG- Marketing Plan preparation and implementation. o Product Strategy and yearly tactic. o Price and margins management. o Promotional Strategy and yearly tactic. o Place Strategy and yearly tactic (on/off-line) - Marketing Team management. o 2 Category Managers. o 1 Trade Marketing Executive. o 1 Graphic Designer. o 1 Assistant. o 1 scholar. - International and National Business Development Management related to expansion, sales, product and branding. - Department’s budget management.
Bis heute 15 Jahre und 2 Monate, seit Mai 2009
Socio Director
StrategiK Consultores
Strategik is the trade name of Startegik, S.L. It was born in 2009 in order to provide to the companies an Exigent, Specialized, Professional and Serious Strategic Consulting service in the Commercial and Marketing areas. 15 years of professional career in multinational, national and local companies, supports the experience, knowledge and know-how of a team committed to renewal and commitment to the future.
9 Monate, Sep. 2008 - Mai 2009
Marketing Director. (Interim Management)
Betbull Bwin España, S.A.
- Startup of marketing Department. - Defining the marketing strategy for the company in coordination with the CEO. - Product Management. - Recruitment and analysis of internal and external information sources. - Identify opportunities for productivity improvement. - Marketing budget Management, negotiation and contracting Advertising, Communication and Medias agencies. - Develop and implement marketing plan for the company - Department’s budget management.
2 Jahre, Okt. 2006 - Sep. 2008
Marketing Director
Grupo Tapelia
The Marketing Department of the Group was formed by 8 people, 1 Marketing Director, 1 Senior Brand Manager (Tapelia), 2 Juniors Brand Managers (Di Távola, Napolitano y Casa Gilda), 1 Restaurant Placement Manager, 1 Field Marketing Executive, 1 External Communications Manager and 1 Marketing Assistant. The complexity segmentation in the sector, take us to manage micromarketing techniques that had been reporting us excellent results.
3 Jahre und 9 Monate, Jan. 2003 - Sep. 2006
Trade Marketing Manager
ELPOZO ALIMENTACION, S.A.
- Responsible for the three functional areas in the Department:. - Negotiations with National Customers about Promotion, Merchandising and Category Management. - Promotional and Merchandising Systems, design, implementation and managing, Unix, Excel and HTLM supports. - National Pricing Control System, design, implementation and managing. - Category definition and development in fresh meat. - Standards and Ad-hoc Planograms Elaboration. - Trade Marketing budget managing.
1 Jahr und 2 Monate, Aug. 2001 - Sep. 2002
Key Account Manager
Allied Domecq
- International Customers Response in Canary Islands. - International, National and Local Negotiations managing distribution agreements of ADC´s portfolio. - Forecast, Budget and Strategy definition in Accounts Plans for each customer. - International reporting to the Customers Directors, Ahold y Metro. - Common Commercial Policy implementation. - P&L Response for each account. - Category Management international projects active participation. - Coordination of Point of sales managers.
2 Jahre und 6 Monate, Feb. 1999 - Juli 2001
Key Account Manager
Groupe Danone
- Commercial Strategy managing. - Commercial Policy principle definition and implementation. - Local Negotiations managing about distribution agreements of Danone´s portfolio. - Commercial Assigned area Planning, organisation and control. - Active participation in Category Management, Logistics and Human Resources projects. - Trade Marketing, Category Manager, Credit Manager and P.O.S.M. (15 people) coordination.
Ausbildung von José Miguel Bernal Arencibia
Bis heute 12 Jahre und 10 Monate, seit Sep. 2011
Sociology Degree
Universidad Nacional de Educación a Distancia
2003 - 2003
Superior Program in Sales Management
ESIC
2001 - 2002
Master in Business Administration Executive (M.B.A.E)
Fundación Mapfre Guanarteme
3 Jahre, Okt. 1990 - Sep. 1993
Business Administration
Universitat de Barcelona
Sprachen
Spanisch
Muttersprache
Englisch
Fließend