Jussi Piri

• Member of the commercial management team • Responsible for Marketing, Brands, Customer Relationship Management & PINS loyalty program, Customer Service, Market Research and Third Party Services Production of Suomen Lähikauppa Ltd. • Managing a team of 22 people

Member of the Executive Management Team. Responsible for the marketing division; including brand & retail marketing (ATL, BTL, PR, etc.), as well as, merchandising and store format & concept of the leading Finnish sports fashion and goods retailer Top-Sport.

• Profit/Loss responsible for Franck Provost and Garnier hair product brands business in Finland; total of 8 brands in three product categories: Creating and managing integrated marketing campaigns, strategy, budgeting, pricing, distribution and packaging for the brands. • Head of Digital Marketing and CRM strategy for the Consumer Products Division: L'Oréal Paris, Garnier and Maybelline brands and their sub-brands with individual identities and activities (30+ brands in total)

Responsible for the development of portfolio management in the TeliaSonera Group. Responsibility areas in-cluded seven countries and international carrier operations.

Responsible for the management of the B-to-B business areas’ and the corporate strategic programs portfolios and for the development of portfolio management practices in the areas.

Responsible for the development of project reporting in TeliaSonera Finland, where in 6 months formed the company wide project portfolio from 15 separate functional portfolios and established management practices for it.

• Customer Advisor, Consumer Services, May 2003 – Oct 2003: part of an in-/outbound team advising consumers on mobile voice and data products and services, while also selling added value services • Delivery Process Supervisor / Project Manager Trainee, Sonera Innotele Ltd., May 1999 – Sep 2001: Responsible for managing ICT solution delivery projects to SME and Large Corporate customers, provided expert technical services to corporate customers and sales personnel, participated to consultative selling activ

marketing, strategy, project management

International Operations: marketing, strategy; technology management: communications technology