Karthik Karthik

Market research and strategy professional with expertise in product development, competitive intelligence and advertising testing and tracking. -Have worked in varied industries like industrial Machinery manufacturing segment, pharmaceuticals, health-care, corporate university, banking in roles of market researcher. -Experienced managing primary and secondary researchers. -Demonstrated experienced in testing and tracking advertising campaign effectiveness and consulting on brand positioning

Proficient in secondary research  Proficient in Hoovers,LinkedIn  Provide Market Sizing & Market Share analysis, IT Landscape & IT spend analysis, competitive intelligence, and strategy support for Marketing Team Competitor Analysis  Market Research Report, Competitor Analysis  Projecting Market Trend for BI, ERP and CRM in discrete manufacturing domain.  Creation of databases to support the sales team.  Email Marketing- Create, send and monitor email campaign results