Katharina Patocka
Angestellt, Customer Experience & Loyalty Manager I Marketing Team, Drei Österreich
Mödling, Österreich
Werdegang
Berufserfahrung von Katharina Patocka
Bis heute 1 Jahr und 1 Monat, seit Juni 2023
Customer Experience & Loyalty Manager I Marketing Team
Drei Österreich• Set up of Customer Experience strategy, concept creation and implementation of CX programme for consumer and small enterprise (B2C and B2B). • Core process lead for the Development Team to improve the customer life cycle and drive change. • Business case analysis & potential analysis. • Project lead for CCO projects.
Bis heute 4 Jahre und 4 Monate, seit März 2020
Customer Journey Manager | digital Customer Experience Team
Mondi Group- Strategic B2B marketing planning and campaign implementation with Sales and external stakeholders in UK, France, Italy, Germany, Austria and Switzerland. - Implementation of lead generation and nurturing activities based on marketing automation. E.g. digital and premium print mailings, events, workshops, webinars - Campaign development and implementation of sales and marketing tools - Product launches, trainings with international cooperation partners. - Support of Mondi Group rebranding
- Strategic development & campaign implementation of the first Color Copy Loyalty Programme: On-/offline communication, website development with IT providers, collaboration with sales and marketing (colorcopyclub.com) - Implementation of project management standards & guidelines within Mondi - Strategic set up and implementation of internal employee training academy - Business Unit rebranding campaign incl. video production - Project lead for outsourcing of mill production process and pricing project
Trainee programme within Marketing & Innovation, Sales, Supply Chain Management (Customer Service, Transport) - Product rebranding campaign - Creation of new design paper marketing tools
3 Jahre und 1 Monat, 2010 - Jan. 2013
Procurement & Controlling / Marketing and PR
Mondi Industrial Bags
Several internships in various departments
3 Monate, Juni 2010 - Aug. 2010
Ö1 special programmes
ORF
Ausbildung von Katharina Patocka
2017 - 2020
University course Project Management
Paris Lodron University of Salzburg
Leadership in project management & planning and controlling, agile project management, conflict management, risk and crisis management, multi-project management
1 Jahr und 10 Monate, Sep. 2014 - Juni 2016
Management
Wirtschaftsuniversität Wien
GPA 1.3 (top 5%) Specialisation: "Organizational Governance and Corporate Communication" and "Organizational Change, Creativity and Innovation"
3 Jahre und 4 Monate, Okt. 2010 - Jan. 2014
Economics and Social Science
Wirtschaftsuniversität Wien
GPA 1.9 (top 5%) Specialisation: “Change Management and Management Development”, “Organisational Behavior Management” and “Effective Resource Management and Environmental Technology”
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
Spanisch
Grundlagen