Kathrin Posnanski
Angestellt, Head of Regional Consumer Research, Reemtsma Cigarettenfabriken GmbH / Imperial Brands PLC
Hamburg, Deutschland
Werdegang
Berufserfahrung von Kathrin Posnanski
Bis heute 1 Jahr und 10 Monate, seit Sep. 2022
Head of Regional Consumer Research
Reemtsma Cigarettenfabriken GmbH / Imperial Brands PLC
1 Jahr und 6 Monate, März 2021 - Aug. 2022
Senior Business Partner
DVJ Insights
4 Monate, Nov. 2020 - Feb. 2021
Business Director
C Company GmbH
2 Monate, Sep. 2020 - Okt. 2020
Recreation Manager
Inbetween 2 Jobs
6 Jahre und 8 Monate, Jan. 2014 - Aug. 2020
Senior Country Director - System1 Research
System1 Research (formerly BrainJuicer)
Leading the System1 Research business in Germany; responsible for revenue and profit growth in Germany; Proactive business development to win new clients; developing and executing the local marketing strategy with a strong focus on PR; Special expertise in ad testing and brand management; Developing case studies and publishing results, writing articles and press releases; Representing the company at conferences, events, and fairs by presentations on stage
2 Jahre und 9 Monate, Apr. 2011 - Dez. 2013
Client Director
BrainJuicer GmbH
Account leadership and budget responsibility; Business development and building client relationships; Team leader; Leading International multi-country & multi-stage projects; Presentations at trade fairs, congresses, and events
2 Jahre, Apr. 2009 - März 2011
Senior Research Consultant
BrainJuicer GmbH
Setting up, building, and developing the local business in Germany together with the managing director; Business development; Building a team, managing, and coaching team members
Key Account Management; Focus on advertising and communication research, brand equity tracking and brand management; National and international projects; Conception and conduction of studies, analysis, interpretation of results and recommendation; Coaching (senior) research executives
2002 - 2006
Eigentümerin
dpm-team - empirisches Kundenmarketing
Business development and client relationship management; Focus on customer satisfaction and loyalty projects; Cold calling, creds presentations, preparing proposals, project calculation and questionnaire development; Organisation of quantitative and qualitative studies; Workshops and lectures about market research and marketing
2000 - 2001
Research Director
EARSandEYES
Business development, preparing proposals, conception and conduction of studies, analysis and interpretation of results, and result presentation; Company presentation on business meetings and congresses; All types of studies via the internet (projects by access-pool, customer studies and pop-up interviews); Accountable for the organisation and co-ordination of the operating business; Managing and coaching of project managers
1997 - 1998
Projektleiterin
Gelszus Marktforschung
Responsible for insurance companies, mail order business, tourism; Canvassing, writing proposals, conception and conduction of studies, analysis and presentation; All types of quantitative and qualitative studies, Projects by telephone (CATI) and personal (CAPI) interviews; Organisation of point of sale interviews; Organisation and conduction of focus groups; Result analysis by all multivariate methods especially cluster and conjoint analysis
Ausbildung von Kathrin Posnanski
Betriebswirtschaft
Universität Hamburg
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Schwedisch
Grundlagen