Kim Rise

I was responsible for Systemair Denmark's online activities and part of the marketing team for Systemair's global website and e-mail marketing. I also worked with campaign planning and development, both locally and globally for Danish products. I also handled the budget, marketing plan and execution of planned activities in Systemair Denmark. As the company's copywriter I worked on translating the product's technical qualities into customer benefits and generally shifting focus from product to market.

KA is a private label manufacturer of sliding door wardrobe systems. I was responsible for various marketing projects, such as fairs, market analyses and development of new marketing materials for KA's clients. Additionally, I was the in-house copywriter at KA and responsible for internal and external training.

In my second term at BLÜCHER, I handled the implementation of a new Salesforce CRM system. This included training, support and user guides for 115 users as well as further developing the system in co-operation with external partners. In addition, I handled my previous tasks.

• Development and management of the company's marketing activities, including websites and webshop • Management of the co-operation with web developer, graphic designers, photographers, etc. • Copywriting of newsletters, press releases, etc. My employment was brief, as Ortofon decided that they needed a person with a more aggressive approach to the co-operation with colleagues and external suppliers. My approach is that the best results are achieved through dialogue and co-operation.

My primary task at BLÜCHER was to manage goals and activity plans for marketing projects, in particular building BLÜCHER’s online presence through a new website, mobile website and intranet. Furthermore, I was responsible for copywriting of articles, press releases, newsletters and developing of sales and marketing material in for example Adobe InDesign.

At Dinesen, my goal was to maintain and expand the knowledge the Dinesen brand in Denmark and on the export markets through development of Dinesen’s PR and communication activities. I achieved this goal through managing PR projects and coordinating PR activities, such as press releases, customer interviews and contact to architects, PR agents and journalists in Denmark, Norway, Sweden, Germany and the UK. I also acted as in-house copywriter for press releases, newsletters, website and more.