Kirsty Plaistowe

Marketing professional with over 5 year’s international experience. A driven personality has facilitated invaluable experience across Events, PR, Retail, Advertising and Social Media. Key skills in project management, stakeholder communication and fiscal management. Most praised attributes include; astute organisation, passionate work ethic and team focus.

This spilt role focuses on leading event strategies and supporting the execution of product marketing plans for Australia and New Zealand. The role to date has provided invaluable experience in product management, digital marketing, commercial acumen and managing multiple agencies simultaneously.

In conjunction with the local marketing team I was responsible for developing and executing a comprehensive experiential programme across brands. Furthermore the creation and implementation of key trade marketing programmes. This extensive role equipped me with a strong commercial acumen, negotiation and retail marketing experience.

Working within the local team for ANZ, I was involved in the planning, execution and evaluation of events. The role enabled me to apply experience from the UK whilst developing knowledge of a different market and utilising a limited set of resources to deliver a global standard of events.

Providing all-round support for the UK PR team, the experience gave me an invaluable insight in PR and Interactive Entertainment Industry. The nature of my role required astute organisation, flexibility, and project management; all areas I have developed strong skills in.

Finance, Marketing, Business, Event Management, Economics