Laura Cuesta Castañón

- Management and SEM Campaign Optimization: Google Adwords and Yahoo Search Marketing. - Management and Monitoring Affiliate Programs in: TradeDoubler, Zanox, Affilinet, Reactivpub, Netaffiliation, Webgains and Public Ideés. - Campaign Management: Facebook and Microsoft Advertising (Display). - Visibility and Competition Studies. - Weekly and Monthly Performance Reports. - Advertising Models: CPC, CPL and CPA. - Measurement Tools: Metalyzer, Refined Ads, SiteStat and Google Analytics.

- Campaigns Customer Loyalty: Designing, planning, implementation and development. - Mobile Marketing (MMS and SMS) and e-Mail Marketing Campaigns. - Monitoring and developing web content (displays and microsites). - Analysis of Competition and Performance.

- Carrefour Group Advertising Management. - Preparation of briefings: catalogs, brochures, posters and outdoor advertising. - Control, Monitoring and Budgeting.

- Ad Management Clients in Banking, Construction and Hotel industry. - Preparation of briefing: catalogs, magazines and brochures. - Control, Monitoring and Budgeting.

European Diploma in Direct and Interactive Marketing, Database Marketing & CRM (FEDMA)