Laurène FIARD

- Take charge of price calculation and price setting for the whole White Goods range - Act as an interface between Product Management and Controlling department: ensure data accuracy in SAP and in Calculation tool, collaborate to streamlining of processes, to Business reporting ( Net sales, FC, EBIT contribution...) - Assume daily communication with the Imtron team in Hong-Kong: exchange information about product features, suppliers etc. - Perform Market research (GSK) and competitive Analysis

Collaborate to Operational Planning, Estimate at completion, yearly Budget (Workload, headcount & costs), Forecast I-III / Take responsibility of internal offers for Eurofighter and Tornado (align with Procurement and with the Business Lines) / Take charge of the Work Package management / Assist the team with the reorganisation of the Procurement department (January 2013) / Contribute to topical projects related to the Supply Chain processes

Helped develop the specific marketing strategy of the Men’s Training Department / Tracked and evaluated the performance of Marketing tools and concepts in assigned markets / Supported the team in making Business analysis: Net Sales, SWOT analysis, Forecast, margins / Managed standard ranging systems for markets (RMA, DMT, MCT) / Ensured daily communication with Brand-, Sports‐, Product Marketing and with the 18 markets worldwide / Performed competitor/ market research

Solved a case study about the potential launching of a new product by the FFRandonnée / Carried out a benchmark and designed surveys in order to come up with the most relevant recommandations

Coordinated the realization o f Marketing/Communication plan and budget / Assisted In creation of the printing materials (Catalogues, Press Releases, Leaflets) and in dealing with press and advertising agencies (made briefings, asked for quotations…) / Gave technical advice, sent photos and logos to shops / Took care of the commercial operations (e‐mailings, contests…)

Solved a case study about existing eco-friendly energy offers across the world / Carried out a benchmark and screened the most innovative projects / Made recommendations to Bearing Point

Major in Accounting and Finance Management / Chair of International Sports Marketing