Lavinia Aparaschivei

Responsible for the full copywriting gamut / press release, newsletter, social media, website headers, product description, care guide, presentations, brand decks.

- Creative direction, project management and (ghost) copywriting for santinoloconte.com / sneaker news blog - Main writer + designer of brand and pitch presentations for side-businesses / Etonic Sneakers, Oeuvre Concept Store, 1stInsinct Creative Agency.

I offered creative direction for the company’s full-scale rebranding initiative, while coordinating the execution of all brand materials and overseeing their omnichannel delivery.

- Took ownership of copywriting all marketing materials - Delivered, organized + managed all digital content for PONY.com - Developed and executed social media strategy - Wrote and distributed weekly Global Marketing Updates

Boutique creative agency, Dolly Rogers hired me as a marketing intern to work on their on-going rebranding initiatives with PONY Europe.

- Copywriting marketing content + proofreading all articles published on our platform - Maintained social media outreach and content delivery via for Facebook, Twitter + Pinterest - Fostered + built new relationships with collaborators and content providers, and acted as primary liaison for the brand.

- Researched and identified potential partners, collaborators and content providers - Curated content for all digital platform (website + social media)

Marketing, PR, Graphic Design, Statistics

Behavioural Economics, Game Theory, Evolutionary Economics