Lele Canfora

Bitwala is a fast growing, unique company offering a german bank account and crypto trading platform in the same account. I am heading marketing for their Security Token Offering (STO), you can check it out here https://www.bitwalatoken.com. Please download our white paper and participate in our growth.

Bunch.ai is a successful startup in data science. I helped them create an efficient and sustainable business intelligence stack from scratch, using the most flexible cloud tools available such as Segment, Data Studio, Mixpanel and more. The client has now access to easily readable dashboard to monitor all KPIs and I can support with deeper custom analysis and ETL directly from their consistent data warehouse.

I support companies with their Business Intelligence, Analytics, Marketing and Growth projects in the area of DeepTech, Blockchain, Innovation management and Artificial Intelligence. Past projects: -Content creator and moderator @ Blockchain Day (https://theblockchainday.com/) -Trainer for AI business strategy @ XU (https://www.be-xu.com/) -Marketing & Strategy Advisor @ Alterverse (https://www.alterverse.com) -(Interim) Head of Marketing @ ODA Network (https://www.oda.network) More (visit website)

Beyond Machine provides the best in class bootcamps for data scientists and corporate. I bootstrapped the company and together with my partner grew it to profitability. Check it out and join our workshops: https://beyond-machine.com/

Akropolis is a company in the blockchain space building a smart contract based pensions infrastructure. I helped them with their research, launch communication, analytics stack, growth strategy and helped raise 22,000 ETH (~€10M). I generated a multi platform engagement campaigns for their community and grew it to 20k+ users. I provided exposure to 5 prestigious publications in the crypto space.

I founded Deckard to leverage my experiences in BI and apply them to project management. Our product was a small revolution in predictive analytics: we delivered precise, AI powered time and effort estimation for Jira projects. I acted as CEO, CFO, CMO, Head of Product and Head of Biz Dev, raised VC funds and grants, created an innovative product and acquired paying customers. Unfortunately by the end of 2017 we realized that scaling the software would be an issue and decided to sell the platform.

Lovoo is one of the largest and most profitable dating platform wordlwide. I was in charge of business intelligence, marketing analytics, user growth and retention. I helped grow their user base from less than 1M registered users to 30M by 2016. I created the industry’s best in-house analytics and BI stack for a mobile app, managed a team of analysts and marketing managers and scaled all acquisition channels to millions € of monthly spend reaching best of category cost per acquisition and ROI.

Onefootball is a global top 3 football news and scores platform. I was responsible for marketing analytics and user growth, helped them acquire a much larger international audience (from a mainly german one) in very short time by obsessively optimizing lead generation and marketing spending.

Trademob was in 2012 the best mobile advertising platform in Europe. I was in charge of optimizing media buying, partner relations and improving their reporting. By focusing on the most successful products I managed to drive a large percentage of the mothly revenues.

Responsible for online Marketing, planning and implementation of advertising campaigns on various channels, content marketing, definition of key topics, analysis of suitability, lead generation, relations to thought leaders.

Assistant researcher on Intellectual Property Rights. Co-author of a manual on IPR for small and medium companies in South East Asia, including several original model contracts for dealing with IPR in selling, acquiring and licensing of these.

Advanced Microeconomics; Economics of Technological Cycles; Digital Marketing; Entrepreneurial Finance, Venture Capital and Startups; Startistics (SAS); Intellectual Property Rights.

Economics; Marketing; Business Management; Mathematics; Statistics; Law.