Leonel Hernández

I’m in charge for developing, adapting and coordinating the Mobile Value Added Services (VAS) strategy for the products adapting product proposition, content and language to the needs of the Spanish speaking market in North and South America. Vitally important to manage relationships with media owners and media buyers to select and keep content up-to-date designing and implementing adequate procedures to measure effectiveness of advertising and provide feedback to promote plusCONNECT premium services.

I was in charge of sales promotions and advertising as well as pricing and profit margins for Sol and Tecate brands in the Marketing Department of the Occident Area of Mexico. I handled office tasks such as correspondence, spreadsheet reports, Power Point presentations for the sales department, purchase of POP material, planning and implementing marketing prices and promotions for 3 states in Mexico. I used software such as SAP Business Intelligence for setting up and maintaining efficient marketing mix.

Responsibilities such as: Planning the Marketing/Advertising Strategies. Integrating the organisation's different departments (Art & Design, Media, Internet and Administration) to develop and implement the marketing/advertising strategies. Monitoring the performance of marketing and advertising campaigns. Related tasks: Coordinated daily operations and handled office tasks such as correspondence, minutes following and file management. Working team leadership, multiple task handling and customer service.