Ling Cai
Bis 2023, Marketing Director, The LEGO Group
Abschluss: Master, University of Hong Kong
Dortmund, Deutschland
Über mich
1. Over 18 years of marketing roles in LEGO, Honeywell, American Standard and Philips for consumer goods, covering strategic marketing, brand leadership, digital marketing, E-commerce, product management, key account and channel development. With more than 14 years of marketing and product leader role, I’m strong in the growth opportunity identifying, strategy developing and new brand building/brand re-positioning, with solid experience in organizational change and team motivation. 2.Companies serviced focus on household consumer products: LEGO (learning tools and playing materials), Honeywell (air cleaner, ventilation, water purifier, floor heater, lighting), American Standard (sanitary ware), Philips (lighting). 3.Distribution channels: retail, E-commerce (from 2012), key accounts, tenders/projects
Werdegang
Berufserfahrung von Ling Cai
Head of Marketing, LEGO Education China/CAPAC Report to Head of Global Marketing and GM of LEGO Education International 1.Build and strengthen a leading premium brand (3-year top 1 brand) to drive biz growth through campaigns, digital marketing, thought leadership and channel development (B2C, B2B, KA, tender, eCom). 2.Biz development: market growing and channel expanding. 3.Grow a strong and fast-growing team (Great China, Japan, Korea). 4.Develop market fit new products, contents and GTM strategy.
Ausbildung von Ling Cai
2 Jahre und 3 Monate, Sep. 2019 - Nov. 2021
MBA
University of Hong Kong
Sprachen
Deutsch
Grundlagen
Englisch
Muttersprache