Lisa Antonacci

Manage and optimise customer information with customer segments, to prevent anyone getting irrelevant mailings. Defined content requirements, in order to keep a coherency with the cooperate identify and target the audience appropriately. Created and leveraged campaign reporting, in order to optimise future campaigns.

Created above and below the line marketing initiatives, in order to cover all target markets. Build and organised the Instagram account with more than a 2,000 organic and engaging followers. Managed and executed influencer/blogger proposals, to gain more followers and hence allow a higher visibility online.

Developed and executed the digitalisation of the business, through all departments, in order to allow a more effective working environment. Negotiated new contracts with all suppliers, to increase revenue. Analysed and initiated new ways of how to communicate with our clients (B2B and B2C), in order to increase brand awareness and gain market share. Acquired and managed new press contacts, to gain visibility throughout the german market.

Analysed and evaluated the target market in order to plan an appropriate marketing strategy. Developed and shaped the Instagram account, in order to gain more organic and engaged followers. Optimised the planned postings on a weekly basis, in order to keep up with current events/news. Regularly created and edited content, considering the companys cooperate identity. Filiale: Hamburg, Eppendorf

Planned and optimised the buying strategy for the upcoming season, in order to achieve a maximum sell-out. Curated key account clients.

Branding Strategies, Coordination Strategies, Digital Marketing, Buying, Marketing Strategies, Merchandising, Retail Management, Finance and Management, Control Management, Control Market Research, Marketing Communications, Business Management, Economics, Sociology of Fashion