Lisa Klinkhammer

Projektmanagement und strategisches Produktmarketing im Consumer Broadband

Cable & Strategic Marketing

- Responsible for the B2B partnership channel - A/B testing for direct mail channel launch including market research and segmentation strategy

-Preparation of monthly business reporting including relevant KPIs for Danish dealers in Excel -Support of new service product rollouts in the Danish market -Planning of yearly "Dealer Winner Trip" to reward the best performances within Daimler's Danish dealer network -Preparation and support of dealer visits -Tracking and analysis of various marketing campaigns -Creation of dealer dashboards in Excel -Support of daily business in the After-Sales department

- Creation and implementation of international marketing measures with external agencies - Analysis of the worldwide competitive situation and customer requirements in the area of marketing and service products - Support and preparation of the international “Central Marketing Plan” for service and parts - Support of the international rollout and SEO&SEA campaign of the Parts Trading website

- Preparation of the ISM 2018, event experiences - Processing of packaging reprints - Preparation of product presentations, work with Photoshop - Research about trends and products for the product development and marketing department - Preparation of cost overview

Topic Master Thesis: "How to establish an authentic sustainable fashion brand within an industry known for greenwashing - a comparative study" Electives: Digital Marketing Strategy and Technology Go to Market Strategies for Startups and Innovative Products/ Services in the Digital Era New Frontiers in Branding: From static to dynamic branding approaches Psychology of Decision Making: We are not irrational, are we?

Courses: Entrepreneurship Strategic Distribution Decisions Iinternational Human Resource Management Talent Management Spanish B1.1 Spanish B1.2

Specialisation in Marketing and Distribution Management Topic bachelor thesis: "The influence of online loyalty programs on customer loyalty"