Liubov Novoselova
Angestellt, Marketing Effectiveness Consultant, Nielsen
Moscow, Russische Föderation
Über mich
Background of working for both startups and corporations, starting from Global Marketing Department at an IT-company, amoCRM that is specialized in the development of a cloud platform for SMEs, and so far finishing in the sphere of marketing research at Nielsen Media on the Client Consultant position of Marketing Effectiveness. In overall, for the 3 years of experience already got involved in visual content creation, launching advertising campaigns on Fb Ads, Google Ads and the consultation of marketing strategies for big clients like JnJ, PepsiCo, Mondelez, Essity.
Werdegang
Berufserfahrung von Liubov Novoselova
Bis heute 3 Jahre und 1 Monat, seit Juni 2021
Marketing Effectiveness Consultant
Nielsen
• Provide clients with the analytical support based on Marketing Effectiveness approach to answer the main key business questions; • Management of the econometric media modeling process and the analysis of the results; • Implementation of changes in accordance with the specific goals of the brand; • Presentation of media model results to the client and the discussion of the future brand strategies; • Development of the effective working relationships within the team, other departments and clients;
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Italienisch
Gut
Französisch
Gut
Deutsch
Grundlagen