Lucas Arantes

It was an amazing experience to make part of the creative team of Crispin Porter. An agency where creativity and excellence are the real bosses. I was responsible for creating the main campaigns for the main clients and could contribute for the creative culture of the agency. Clients: Diageo, Stella Artois, Bohemia, PicPay, Bauducco, Wave Festival.

At GTB I worked exclusively for Ford Motors and all its products, like cars, trucks, parts, maintenance and the whole brand. I was responsible for creating the most important campaigns like car launches and special global projects. I used to work really close of strategy, account, media, BI, social, content and monitoring, always with a digital mindset. During this period I saw my work being recognized by the main creative festivals of the world, highlighting a Yellow Pencil at D&AD and four Cannes Lions.

I was part of the team that helped the agency win more than 20 Cannes Lions in 2015 and be the most awarded Leo Burnett office in the world. During this period I was selected to represent Brazil at the Young Lions Competition. I also was invited to spend one month at Leo Burnett Turin office to work on global campaigns for Chrysler and Jeep. With a focus on digital campaigns and special projects I worked for clients like: Fiat, Jeep, Samsung, Disney Kellogg’s and Iveco.

Young Blood is a program that selects new creative talents for all TBWA offices around the world. Thanks to this program I was invited to join the Lew’Lara/TBWA creative team. There I earned more freedom and experience on my work, creating for all clients, always focused on special projects and digital campaigns. I’ve created my first campaigns for global clients and won my first awards. Clients: Gatorade, Adidas, GQ Magazine, Absolut, Nissan, Bank of Brazil.

I had the opportunity to start my career among brilliant creative minds at FCB, working for great clients, helping to deliver online and offline campaigns. Clients: SKY, Nivea, Nestlé DPA, Cannon.