Lucienne Lopez

SUMMARY: I was asked to lead an international team of Digital Marketers through business transformation, developing new processes, implementing new technologies to improve efficiency, identifying cost-reduction opportunities, implementing reporting frameworks, and restructuring the team globally.

SUMMARY: • Responsible for post-merger integration and the identification and realisation of synergy potentials together with internal department heads, concentrating my efforts on developing and implementing operational strategies for the Product Management, Marketing, and Strategy team (~160 people) • Responsible for Change Management communication, advocacy, adoption, training, and transformation

SUMMARY: I was asked by the CEO to step into this role and transition away from Marketing and support with technical business transformation. I initially took this role on whilst balancing my digital marketing responsibilities, working 12+ hours a day to support the business transformation and growth strategies. It was during this position, that I identified my abilities in business transformation and then the CEO asked me to join the partner company, HBK and support with post-merger integration.

Digital Marketing Specialist Responsible for planning, executing and optimising digital initiatives and campaigns across Rabobank and RaboDirect. Highlights: Reducing advertising acquisition costs, increasing volume to bank with new to bank customers, improving retention rates, building new content for the websites and refreshing a website. Responsible for managing 4 websites (inc SEO), social media, advertising and campaign management.

Project managed Pan European MVP (POC) for a new markets opportunity starting in Germany Digital acquisition and identifying opportunities resulting in an inflow of ~1.3Bn € (group accomplishment)

Responsible for developing and implementing NIDA’s online marketing strategy and campaigns. This resulted in increased levels of online engagement and revenue across five Business Units (BUs). Accountable for three websites and ensuring organisational digital capabilities were developed, such as the development of content, SEO, SEM, email marketing and social media. NIDA is a not-for-profit organisation requiring a ‘hands on’ approach to deliver innovative marketing activities in the absence of agencies.

Responsible for managing social and digital media projects across multiple B2B accounts (Fujitsu ICT Germany and UK, Microsoft, Avaya), acting as the main point of contact for clients through the project life-cycle and communicating digital design briefs effectively to digital/development teams.

I was responsible for supporting the Optus Marketing and Communications team in the execution of online and digital tactics. I augmented the digital landscape, including developing mobile apps for sales enablement, co-developing a company wide site across 4 divisions and developing an ‘always on’ approach to digital acquisition.

Executive Assistant to the CIO at ING Australia.

I was responsible for managing marketing activity in Australia along with full responsibility for channel marketing and a telemarketing team of 6. I launched 3 new products into market.

Responsible for publishing a quarterly magazine, building the website and developing content, managing Google AdWords and Analytics and marketing campaigns.

Reception, marketing assistant (campaigns, data list management, event management)

Digital Marketing Campaign Planning & Management, Digital Marketing Foundations, Digital Marketing Channels, Privacy & Marketing Compliance,

Event industry knowledge, Developing conferencing programs, Managing budgets, Planning, Business relations, Staff management, managing risk, Law + a 6 month internship with an Events Management company

Marketing Management, Statistic, Buyer Behaviour, Advertising, Ethics and Law, Sales, Presenting, Research and business writing Marketing Project - Business planning for a wine company (9 months)