Luis Fernando Gutiérrez Muñoz
Angestellt, Customer Engagement and Loyalty Manager, SunExpress
Heusenstamm, Deutschland
Werdegang
Berufserfahrung von Luis Fernando Gutiérrez Muñoz
Bis heute 6 Jahre und 8 Monate, seit Nov. 2017
Co-founder and Partner
Con M de México
Recently moved to Frankfurt Germany with my family. Looking forward to find a job where I can apply my professional knowledge and experience to help the company achive its goals.
7 Monate, Apr. 2017 - Okt. 2017
Head of B2B Travel Program (Affiliate Program)
Price Travel Holding
Responsible of Mexico Affiliates Program acquiring new members, creating sales, marketing and promotion strategies and campaigns ensuring sales and financial targets are met. Lead the marketing team to promote hotel promotions and key destinations to schedule campaigns and offer high value for the customers. Manage IT resources in order to offer the best technological solutions to our Affiliates (Airlines, Hotels, Bus Lines, Banks, Loyalty Programs, OTAs, among others).
1 Jahr und 3 Monate, Jan. 2016 - März 2017
Starbucks Card Sr. Manager
Starbucks Coffee Company México
Responsible for driving business performance and new product strategy and innovation for Starbucks Card. Identify opportunities for demand generation and B2B business development. Drive new customer acquisition to My Starbucks Rewards program through B2B sales. Responsible for Gold Card Welcome Kit production, delivery and activation.
3 Jahre und 1 Monat, Jan. 2013 - Jan. 2016
Card Engagement, Partnerships, Promotions and Spend Stimulation Manager
Scotiabank
Responsible for developing and leading engagement and usage campaigns that will drive Credit Card spend and growth. Support campaigns execution for all marketing activities aimed at stimulating spend among existing customers and bring Scotiabank Credit Cards to top of wallet. Development of strategic alliances for special promotional campaigns. Responsible for Scotia Select www.scotiaselect.com.mx (Promotion and Benefits Program).
1 Jahr und 6 Monate, Aug. 2011 - Jan. 2013
Commercial Manager
Swiss Time Group
Commercial management of different business units of Swiss Time Group (Swiss watch brands, Cronometría Boutiques and Wreport magazine). Generation and management of new commercial relationships and new distributors. Commercial relationship management with Swiss watches suppliers. Development of group commercial objectives. Marketing plans and sales promotions for group’s boutiques and different distributors. Planning and implementation of advertising campaigns and PR management of the group.
Planning, control and execution of marketing strategies and campaigns for Premier, Advance, Global Asset Management, Global Banking and Global Markets Propositions according to product (Debit/Credit Card, Insurances, Loans, Mortgage, Investments, among others) and global objectives, fulfilling marketing and proposition priorities. Effective plan, control and allocation of marketing budget of every Proposition. - Launch of Advance Proposition into the mexican market.
8 Monate, Dez. 2009 - Juli 2010
Marketing Manager
Grupo Financiero Interacciones
Development and execution of marketing and advertising campaigns for mutual funds and brokerage house. Monitoring and evaluation of mutual funds, competitors and market trends. Secretary of Content Committee www.interacciones.com. Effective plan, control and allocation of marketing and media budget.
3 Jahre, Aug. 2006 - Juli 2009
Marketing Manager
Hospital Médica Sur
Responsible for developing and execution of marketing strategies and advertising campaigns for Médica Sur´s different business and medical units. Media Planning and media negotiations. Planning and creation of the International Patient Department in order to attract international medical tourism to Médica Sur. Member of Content Committee www.medicasur.com.mx. Effective plan, control and allocation of marketing and media budget.
1 Jahr und 8 Monate, Mai 2003 - Dez. 2004
Sales Executive
Televisa
Search and prospect new advertising clients, negotiating, closing and signing of advertising contracts. Sales and advertising management.
Ausbildung von Luis Fernando Gutiérrez Muñoz
10 Monate, Aug. 2005 - Mai 2006
Master of Business Administration
University of Hertfordshire
Marketing
4 Jahre und 10 Monate, Aug. 1998 - Mai 2003
Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey
Marketing
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Deutsch
Grundlagen