Luis Adler

- Leading new customers acquisition, improving CLV, optimising UX, understand customer behaviour and drive company growth. - Responsible for defining, implementing and optimising all performance marketing channels; paid media, email marketing, SEO, partnerships and growth programs such as referral and loyalty. - Expert in tracking implementation, system integrations and data analytics and project management.

- Responsible for the development and implementation of paid media strategies. Managing acquisition and retention reporting - Planning and optimising user journey throughout the website and mobile app with the objective of driving growth in customer memberships.

- Distributing workload and making sure levels of performance are delivered. - Planning/ Implementing marketing strategies across clients in a variety of sectors. Leading clients’ relationships, providing accurate performance reporting, presenting results and give guidance how to better achieve ROI. - Implementation of SEO strategies, email marketing and paid media advertising with the goal of lead generation, acquisition and customer retention. Expert in: Facebook, Twitter, LinkedIn, Adwords/ Analytics

- Implementing ACQ marketing strategies to achieve targets across several channels (Facebook, Twitter, LinkedIn, Google Adwords/Analytics, AdRoll, LinkedIn). Experience in web tracking, real-time bidding and re-marketing campaigns. - Managing clients’ yearly budget 1M. - Leading clients’ relationships, managing the major key accounts in a variety of sectors. - Responsibility of data analysis, reporting and presenting results to clients; setting of KPIs such as CPA, number of ACQ and budget optimisation.

Principal subjects: Managing Across Cultures, International Manager Development Programme, Global Business Environment (Scenario Planning), Strategy and Organization Across Borders, International Finance, Project Management, Change Agency