Luis Lacambra Guelbenzu

• Set-up, monitoring and ongoing optimization of reach and retargeting campaigns according to KPIs (cpm, cpc, cpa) and goals. • RTB (Real Time Bidding), regular display and Facebook campaigns. • RTB coordination and optimization in contact with different DSPs for 10 different countries. • Ongoing direct training from the DSPs to keep a track on the updates and control of the platforms.

· Optimization, monitoring, tracking,analysis and evaluation of online campaigns for Germany, Spain and Italy (DFA, Invite Media, QlikView) · Banner design, briefing and testing · Online campaigns pre and post processing · Cooperation and working relationships within 14 countries (NL, DE, PL, RU, TR, ES, SE, IT, CH, FR, AT, BE, CZ and NO) · Development and implementation of new optimisation processes

· Development and implementation of marketing campaigns and online communication, A/B Testing · Product and brand development, email marketing (Html, UMS) · Cooperation and working relationships within 12 countries (NL, DE, PL, RU, TR, ES, SE, IT, CH, FR, AT and BE) · Analysis of customer research, current market conditions and competitor information · Writing, translation (English and German) and publication of press articles · Writing and design of emails (marketing campaigns and customer-orien

· Creation of commercial relationships and intermediation between German and Spanish companies · Support and cooperation in the organization of international fairs · Test certificate of the correct development of projects that were subsidized by the Hessian department of traffic and regional development · Cooperation in the development of a barracks-conversion program of the region Hessen · Writing of an article for the news bulletin about the economy of the Spanish region Aragón in order to attr

· Ship positioning and optimal ships selection for the negotiations