Dr. Marc Wiefel

Tasks (Dual Role): Brand Growth Strategy / Regional Sales/ Marketing Execution, Business Development, Focus on Retail/ In market Drive to Store campaigns, Product Launches, Attachment Rate, Selective Distribution/ Channel Management, Consumer Experience Journey Execution, Always on Community Management. Attitude: „substandard budgets, but outperforming results“ Key Achievement: Neff is Benchmark with the Brand Portfolio in terms of Digital-, Social- and Retail Performance.

Tasks (Dual Role): Global Brand Strategy, Brand Positioning, Role in Brand Portfolio, Product Requirements and Hunting Fields, Design alignment, Corp. Design, global Website. Execution of Growth Strategy in Europe, New Product Launches, Social Media Management, Digital-/ Performance Marketing Key Achievement: yearly double-digit growth, complete Brand Re-launch, win the european sales and marketing community for Neff. Effie Award Nominee, Twice Winner German Design award Eurocucina

Tasks (Dual Role): Global Marketing Strategy, Lead Major Product Launches, Brand Campaign, Corporate Design, Trade Marketing and Sales concepts and Trade promotions for Germany. Establishing retail specific retailer programs, marketing support and training. Key achievement: We changed the brand positioning and appearance in 2014 to an extend, that the commercial impact was measurable.

Tasks: Marketing-, Trade- and Brand Strategy, Product Marketing & Assortment Planning. Trade Promotions and Shows. Digital Marketing, Online Marketing. Development of Growth Strategy and Execution (for Marketing/ Trade Marketing). Key Achievement: Re-Positioning of brand portfolio in terms of channels, pricing, products and marketing support -> results in overproportioned growth performance mid-term

Tasks: Global Brand Strategy and Positioning, Global Lead Campaigns for key products, Brand Portfolio Alignment, Alignment with Shareholder Robert Bosch, support expansion into China, Roll-out new Corporate Design. Key Achievements: Successful roll-out of new Corporate Design into all 48 countries. Successful market entry for Bosch in China

Tasks: Global Purchasing of Engineering Plastics for all factories, quarterly negociations, purchase volume of €150 million. Invention of an automated, index based purchase price system Key achievement: the automated index based purchase system made long lasting and frequent negociations obsolete

Supply coordination with Heaquarter, Price setting and alignement with Headquarter, yearly Sales planning and steering for Automotive and Household Appliances Business, product assortment responsibility for Spain/ Portugal, Co-development and realization of a european e-commerce sales portal, european customer segmentation (together with Accenture) Key Achievement: Dramatic increase of transparency on european pricing, supply availability and quantities, which led to savings

Tasks: Production Planning of Tarragona production site, selling of 15.000 tons of Industrial Chemicals outside of Spain. Key Countries Morocco, Algeria, Tunesia. Spot Business with UK, Kenia, Korea, South Africa. Coordination of specific finance terms and termins of delivery. Booking of vessels for shipment. Key Achievement: industrial chemicals is a very competitive business. We could manage to maintain a non-negative profitability in average, together with the spanish market.