Maria-Paz Hornisch

- Further development of the holistic lifecycle concept to increase long-term customer loyalty, including the STYLEBOP.com top customer program - Autonomous implementation of CRM campaigns - Autonomous creation of graphics and e-mail campaigns (HTML) - Further development and implementation of analysis models for planning, checking and adapting concepts - Close cooperation with Marketing, IT and Business Development teams

- Development, implementation and coordination of performance-oriented E-Mail Marketing campaigns - Further development, optimization and individualization of the communication strategy for diverse customer segments - Enhancement of customer satisfaction and activity in order to increase the Customer Lifetime Value - Definition, permanent control as well as optimization of KPIs - Rollout of additional languages and improvement of E-Mail designs

- Implementation of measures and customer segment strategies for a more personalized customer communication and experience - Planning and development of international and interdepartamental Email Marketing campaigns - Creation of internal email newsletter trough HTML - Mailing KPI and campaign performance analysis - Contact person for collaborations with Zalon, Outlet and Lounge - Managing CRM projects to enhance global performance and enrich KPI insights

- Analysis of customer behavior in international markets: buying patterns, brand preferences, and campaign activities - Preparation of reports and dashboards for CRM management - Regular coordination and communication with national and international marketing and analytic teams - Making of scenarios and campaign plans for different contact chains, through ad-hoc analyses

- Analysis of business and management indicators and product performance - Construction of purchasing budgets - Development of end of season reports with a focus on sales results and margins; development of analyses identifying areas of improvement in Purchasing - Participation in new brands acquisitions - Monitoring of market trends, collection and analysis of information about customers and competitors - Use of analytical tools such as Business Objects and Excel

- Strategy development and policy management: optimized debt collection management by identification of focus areas and where to implement strategies - Developed and administered new Quota System for executives and managers, in order to follow new budget given by Santander Group HQ - Analyzed behavior of customers, calculated statistics and made financial projections. Made reports intended for Santander Group’s CEO and CFO

Click to edit position description- Created incentive campaigns for branch managers and executives, with a 14% increase in productivity - Improved the Incentive System for 230 executives at 28 branches nationwide - Managed branches' annual performance budget - Evaluated and coordinated the remodeling of three branches

- Reengineering of internet key generation process. Lead to decrease of seven work days (from sixteen to nine) in the process - Update on marketing campaigns, new products, and credit tariffs on corporate intranet, addressed to branches managers and sales executives

Luxury MKT | Trend Analysis | MKT Metrics and Market Research methods | Wholesale distribution | International Consumer Behavior | CRM | Visual Merchandising | E-Commerce | Measuring Luxury MKT Performance | Business Planning | SCM | Fashion Press | Production and Collections | Image of a Brand