Maria Portela

Over the past 7 years I have had the chance to work on numerous projects in various domains. These range from small independent studios/businesses/ persons that need a tailor-made website or logo, to large organisations that require me to take a small part in a bigger project to which my expertise can contribute.

• UI/UX & Design System – Maintaining and developing components for the Ampler design system, built on Figma. Iterating user flows to create/ update website pages. Developing a new prototype following design thinking methodology, including user testing and interviews. • Created over 50 digital creatives for Facebook Advertising & HTML5 files for Google Web Designer. • Successfully introduced workflow systems, templates and creatives for monthly, automated (up to 60) and sales emails.

• Developed over 100 custom-crafted platforms and templates exclusively for medical clients to host their events. Built interactive experiences using Adobe XD, ensuring branded visuals and smooth navigation. • Created virtual conference halls for users and edited pre and post-event recordings for uploading in the platform. • Worked with leading pharmaceuticals including Allergan, AbbVie, Bayer, Gilead Sciences, Pfizer, Roche, Sanofi and other top players in the industry.

• Led 2-person team to deliver high-quality design solutions within tight deadlines. • Created briefs & budgets for lifestyle photoshoots and oversaw production & post-production stages. • Leveraged HotJar to analyse user behaviour and optimise website functionality for increased sales. • Spearheaded creation of Amazon Marketplace shop through research & brand representation. • Developed more than 50 promotional assets in 11 markets, covering newsletters, website, ads & social media platforms.