Mariia Sarancha

Angestellt, Implementation Manager TV/ATV, Dentsu Germany GmbH

Über mich

Media manager with 5+ years of experience in TV and Digital Ads campaigns for local and international clients - developing planning&buying strategies, audit & control, price & quality optimization. Oriented to find opportunities to increase the efficiency of planning and buying strategies of Digital & TV Ads through data analysis in accordance with clients and agency interests. Managed multiple clients from different segments and various budget levels.

Fähigkeiten und Kenntnisse

Reporting
Controlling
Advertising
Digital
Media Planning
Media strategies
Optimisation
Marketing
Coordination
Controller
English Language
MS Office
KPI

Werdegang

Berufserfahrung von Mariia Sarancha

  • Bis heute 2 Jahre, seit Juli 2022

    Implementation Manager TV/ATV

    Dentsu Germany GmbH

    - commercials placement on TV channels; - TV campaigns support and coordination; - TV ads price and placement optimization; - Addressable TV campaigns placement and coordination; - reporting and data optimization.

  • 1 Jahr und 10 Monate, Sep. 2020 - Juni 2022

    Video Buying Productivity Manager

    Carat Ukraine

    - Digital Ads campaigns planning & control; - Price, productivity and quality optimization of TV & Video Ads placement; - Buying strategy development for TV & Digital ads placement; - Pricing & support of TV advertisement deals - price estimation, negotiations with Sales-Houses, Shop-list control and support; - Pricing for tenders; - Audit request support; - Digital data collection & analysis

  • 4 Jahre und 3 Monate, Juli 2016 - Sep. 2020

    TV buying manager

    Carat Ukraine

    • Forming and binding conditions for the TV advertising deals; • TV advertising price optimization; • Coordination of deals commitments fulfillment; • TV Placement Monitoring; • Negotiations with sales houses/channels; • Analysis of placement quality, preparation audit and productivity reports; • TV shopping lists maintenance • Preparation of presentations

  • 1 Jahr und 11 Monate, Sep. 2014 - Juli 2016

    Financial Analyst

    Taras Shevchenko National University of Kyiv

    - Development and implementation of finance planning, management and reporting; - Collection and processing of information and data; - Advising on financial efficiency; - Research and analysis of the education market; - Control over the Universities scholarship fund; - Аnalysis of financial statements of the University; - Cooperation with Accounting, Finance, Procurement and other departments.

Sprachen

  • Russisch

    Fließend

  • Ukrainian

    Muttersprache

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

Interessen

Sports
Travel
Reading
Music
Cooking

21 Mio. XING Mitglieder, von A bis Z