Mariia Sarancha
Angestellt, Implementation Manager TV/ATV, Dentsu Germany GmbH
Über mich
Media manager with 5+ years of experience in TV and Digital Ads campaigns for local and international clients - developing planning&buying strategies, audit & control, price & quality optimization. Oriented to find opportunities to increase the efficiency of planning and buying strategies of Digital & TV Ads through data analysis in accordance with clients and agency interests. Managed multiple clients from different segments and various budget levels.
Werdegang
Berufserfahrung von Mariia Sarancha
- commercials placement on TV channels; - TV campaigns support and coordination; - TV ads price and placement optimization; - Addressable TV campaigns placement and coordination; - reporting and data optimization.
1 Jahr und 10 Monate, Sep. 2020 - Juni 2022
Video Buying Productivity Manager
Carat Ukraine
- Digital Ads campaigns planning & control; - Price, productivity and quality optimization of TV & Video Ads placement; - Buying strategy development for TV & Digital ads placement; - Pricing & support of TV advertisement deals - price estimation, negotiations with Sales-Houses, Shop-list control and support; - Pricing for tenders; - Audit request support; - Digital data collection & analysis
4 Jahre und 3 Monate, Juli 2016 - Sep. 2020
TV buying manager
Carat Ukraine
• Forming and binding conditions for the TV advertising deals; • TV advertising price optimization; • Coordination of deals commitments fulfillment; • TV Placement Monitoring; • Negotiations with sales houses/channels; • Analysis of placement quality, preparation audit and productivity reports; • TV shopping lists maintenance • Preparation of presentations
1 Jahr und 11 Monate, Sep. 2014 - Juli 2016
Financial Analyst
Taras Shevchenko National University of Kyiv
- Development and implementation of finance planning, management and reporting; - Collection and processing of information and data; - Advising on financial efficiency; - Research and analysis of the education market; - Control over the Universities scholarship fund; - Аnalysis of financial statements of the University; - Cooperation with Accounting, Finance, Procurement and other departments.
Sprachen
Russisch
Fließend
Ukrainian
Muttersprache
Englisch
Fließend
Deutsch
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