Marlies Grindlay

Consultant in Creative process and professional Facilitation of innovation, Deep Dive Consumer Insights (Qualitative ad Quantitative Marketing research), Individual Creativity (working to individual strengths, passions, bring the whole of YOU along) as a leader

Sensory Researcher - profiling, intrinsics of products, sensory evaluation Marketing research - consumer preference in taste and smell for flavours and fragrances applications Concept development for SA FMCG manufacturers Innovation and the application of insights to product development Guiding flavour and fragrance development and selection using insights and creative thinking for local taste preferences and needs Marketing and trends analysis and interpretation

Managed product development team of application and technical experts in product design and execution of innovation strategy - culinary products, Marketing gap analysis and evaluation of products, Developing and managing skills and career develipment of team, Managing formulations - from ingredient supply and efficacy/performance, innovation and ideas, application at consumer level, understanding consumer needs, interpreting consumer and marketing briefs into relevant products, leveraging best practice

Category manager for below-the-line promotion into trade channels for culinary products (Royco, Mrs Balls), Managing pricing and margins in store - reading Nielsen data, shelf space management, promotions, Selling new launches and manintaing current ranges for optimal product mix and profitability targets, Implementation and rollout of Strategic plan for Culinary to wholesale and retails channels in SA, Liaising with marketing, production, advertising agencies, consumer research, product development

Creativity Facilitation of creative process Creative Leadership Assessment Understanding the process of creativity Thinking skills Creative Problem Solving model

Strategy Management Advanced Marketing Organisational Behaviour/HR Taxation Management Finance Accounting Maths of Finance and Statistics Industrial Relations IT Systems application

Therapeutic Dietetics Human Nutrition Food Service management/Food Science

Dietetics Human Nutrition Food Science & Technology Human Physiology Biochemistry