Martin Lischka

Bundling the departments of > Product Strategy & Product Design and > Product Management & Product Marketing > Creating the QUANTRON center of excellence for customer delight by superior products

> Leading as acting Chief Marketing Officer all Marketing & Communication activities in line with the QUANTRON Brand Strategy and the Vision 2032 > Leading the overall QUANTRON Strategy on Corporate & Product Level > International Press & Media Management > Steering & Supervising inhouse and external Events & Experiences > Driving the QUANTRON Value Development for Brand, Vehicles and Company through Customer & Investor Centric Social Media > Building Brand Value and driving Global Customer Experiences

> Defining FCEV and BEV Product Portfolio for Quantron Zero Emission Solutions Ecosystem in Commercial Vehicles for the Segments Truck, Bus and Transporter > Investor Relations and Strategic Project Steering > Leading the Corporate planning from Re-Power business to OEM and Zero Emission Solutions Platform for People and Goods > Steering of Design Strategy and Vision for Future Quantron Products and Corporate Identity > Accelerating the Global Quantron Brand Establishment

> Planning the future of hyper electric vehicles > Definition of product requirements from a customer perspective with permanent benchmarking of competitor vehicles and innovations > Steering of market research activities to get detailed insights into the relevant competitor set and future trends. > Responsibility for the definition of the sales volume in a 10 years forecasting time frame based on market analytics including future product portfolio and derivative definition

> Planning the future electric, luxury and high-performance vehicle portfolio > Definition of product requirements & target attribute planning from a customer perspective with permanent benchmarking of competitor vehicles and innovations > Cross functional collaboration with Finance, Operations, R&D and Design to match sales and marketing requirements with budget and brand targets. > Scouting and integration of product innovations during the development process. > Steering of market research activities

Vertriebsstrategie: - Projektleitung e-tron Vertriebskonzept: Steuerung und Definition Vertriebsmodell e-tron (Retail, Wholesale) für Standards Sales & After Sales, Ladeinfrastruktur, Netzstruktur, Business Case, Anforderungen Personal/Training, Kundenanforderungen - Audi Sport Projektmanagement: Fachliche + überfachliche Steuerung 360° Sales Concept Audi Sport Submarke - Personal und Budgetverantwortung

Referent Märkte Europa, Monitoring CO2 Steuergesetzgebung Europa, CO2 Regulierungen weltweit, CO2 Zielwertdefinition für Fahrzeugprojekte (Fokus Audi A3) Aufbau CO2 Frühwarnsystem zwischen Importeur, Technischer Entwicklung, Vertrieb und Politik

- Vertrieb Latein Amerika - Auslandsprojekt Brasilien, Sao Paulo - Marktforschung/ClubStudien - Beteiligungscontrolling - Projektmanagement Modellreihe B-Segment

Thesis: „Entwicklung eines Lastenheftes für Market Books für strategische Märkte der AUDI AG und Erstellung eines Market Book India“ -Sekundär- und Primärforschung mit field research in Indien -Benchmarking des indischen Automotive Sektors

Audi India Strategy 2020 development & finalization, Forecast indian luxury market and luxury segment development 2010 - 2020, Organization & planning of national and international meetings, Preparation of briefings for board members of AUDI AG, Direct support to the Head of Marketing and Managing Director of Audi India

Werkstudent im Einkauf / Procurement

Technical Development / VSC N/E-VD Baureihensteuerung Vorserienfahrzeuge Audi A8 und Audi S8, Baureihensteuerung Vorserienfahrzeuge Audi A6 und A7, Unterstützung bei der Vorbereitung für Vorstandsinformationen, Implementierung und Generierung von Programmcodes zur Planung v. Fahrzeuganläufen

Veranstalten von Seminaren, Workshops und Werksführungen, Planung und Organisation von Inhouse Recruitings in Unternehmen (u.a. Robert Bosch GmbH, Reinhold Würth GmbH & Co. KG), Strategische Planung und Ausrichtung des Produktportfolios von Campus X, Unternehmensakquise, Erstellen von Marketingkonzepten und Pflege der Corporate Identity, Koordination des X-Day, Firmenkontaktmesse an der HS Pforzheim

International Marketing, Media Design, Projektmanagement