Matthias Mühlenberg

Implemented, analysed and optimised paid search engine marketing activities for various accounts including Fortune 500 companies (monthly budgets of ca. 400k €). Developed near and long-term PPC account strategies and roadmaps and executed day-to-day tactics that increased revenue, site traffic and conversions. Successfully identified and pitched up sell opportunities to expand revenue. Built and maintained strong client relationships by delivering excellent and pro-active client service.

1.Search Engine Optimization: Developed and managed global roadmap responsible for planning and execution of respective on- and off-site strategies 2.Web Analytics: Oversaw global web analytics, reporting to marketing executives, driving insights to launch innovation accross SunPower's websites 3.Web Content: Managed day-to-day web marketing activities for 13 international websites planning web-updates, leading offshore development team through implementation

Planned and established social media strategies for small to mid-sized businesses as part of integrated marketing campaigns to improve consumer experience and customer relationships. Conducted social media trainings/schoolings to strengthen client's understanding of the social web and its tools.

Directed promotional marketing strategies to boost ticket sales. Coordinated various print-advertisement campaigns. Raised funds in corporation with the Cupertino Chamber of Commerce for charity events.

Strategisches Management, Marketing