Max Heinicke

• managing strategic alliance with the business unit & category management for Netapp and their channel partners. • Demand generation through promotions, presentations and event participation • P&L responsibility for revenue generation for all Brocade SAN products, solutions and services at Netapp

resp. for Brocade sales and alliance mgmt to HP across EMEA.

responsible for the DACH region (Germany, Austria & Switzerland)

Responsible for implementing HP’s worldwide strategy for Global Accounts with regards to market and account coverage; Account quota setting, quota tracking and governance to ensure target achievement; Account business planning with an emphasis on HP’s strategic plays in particular business transformation through cost structure optimisation

Responsible for the annual business planning for all Routes-to-Market; Team lead for revenue load tracking and forecast planning; Project lead for market and customer intelligence / coverage; Accountable for executing cross-business unit initiatives and managing integration/transition projects

Product lifecycle management and product marketing responsibility for the entire portfolio of refurbished Storage products across Europe.

Overall responsibility for Sales and Marketing of the entire portfolio of Storage products for the emerging markets : Eastern Europe, Middle East and Africa.