Meg Koch (Backer)

Responsible for building and cultivating key client relationships to create innovative, high-quality solutions that deliver against core business objectives. Providing clients with disruptive ideas around digital, strategy and transformation to enable them to better navigate a digital economy, through a keen understanding of the client's business and organization.

Responsible for driving business development and growth out of the Berlin HQ.

Responsible for establishing and growing the existing Mobile Marketing EMEA client business out of the Berlin HQ. Client Relationship Development, Account Management, and Commercials/EBIT controlling for all existing clients. Portfolio: Apps, mobile Sites, mobile campaigns, mobile platform licenses, consulting, concept, design, development, analytics.

Responsible for establishing and growing the international Mobile Marketing business out of the Berlin HQ, with a focus on Europe (excluding DACH and UK) and the UAE. Client Relationship Development, New Business, Account Management, and Commercials/EBIT controlling for the INT BU. Portfolio: Apps, mobile Sites, mobile campaigns, mobile platform licenses, consulting, concept, design, development, analytics.

In charge of growing the agency relationships within and outside of the WPP network.

- Provided up to eight clients across Europe with targeted business solutions, solid communication strategies & toolkits for deployment - Facilitated strong client relationships and ensured high confidence in agency capabilities through consistent performance as project lead to secure end of year bonus, increased SOW, and additional work streams based on client satisfaction & business results - Lead initiatives to drive share through innovative use of trade programs, POS & 1-2-1 Comms

-Worked with local client brand & trade teams to adapt and create communication materials that resonated with local consumers, whilst aligning with the overall strategic direction from Regional and Global brand teams. - Developed bespoke trade & retailer incentive programs to drive volume, ensure correct placement of signage & messaging, and build support behind the brand. - Successfully created & executed a brand academy to educate trade and excite/engage the field force for a successful launch

- Collaborated with Discovery Group (video ethnography), online planning, Media, and CRM teams to explore and assess existing brand perception of Kodak as a digital brand, and identify actionable ideas for testing and implementation. - Managed WW Lifestyle shoot for existing Kodak library, liaising with Client, Internal product groups/teams, and regions. - Led global campaign launch for digital cameras and devices to support targeted regional sales goals, with emphasis on POS, print and digital media

- Developed global strategic framework and campaign guidelines for launch of integrated TV, Print and Online campaign. - Positioned a new brand and new consumer behavior in a format that spoke to lifestyle and image instead of basic proposition. - Collaborated with Kraft agency partners to develop Integrated Marketing Communications plans & ensure alignment across all communication – advertising, PR, CRM, DTC, online and media spend.

-Successfully launched product brand extension within a new usage occasion and format, contributing to a 5% combined increase in SOM. -Implemented 360° strategy and integrated marketing, which resulted in 110% ROI for the Brand. -Led and managed the development and production of all live-action and animated TV, Radio, Print, and Broadband. -Produced training document for better understanding and use of agency finance program, which was distributed throughout the agency; Trained and managed an AAE.

-Owned budget for nine separate brands, reporting directly to senior brand managers. -Acted as a liaison between media buying and print teams to overhaul system practices, resulting in more seamless interaction and understanding between teams, and greater productivity for the client. -Produced print campaign to ensure Post was at the forefront of increased Whole Grain messaging for the category, reversing a 7-year decline in SOM and growing the trademark 9% in a category flat at +.9%; Won Bronze Effie.

-Researched journalists through database searches, Internet research, publications and print sources, and personal interviews; producing a profile based on my research under deadline. -Planned and executed two award ceremonies held in New York City. -Produced all copy and prepared the magazine for print, assisting in editing and layout.

-Supported a staff of 25 in writing press releases and internal PR plans, conducted research, developed media lists, created initial PR plans, and participated in team brainstorms and planning sessions. -Helped plan and coordinate the book project and Women’s Foundation gala. -Prepared entire PR plan for a corporate ranch in Wyoming

-Researched and implemented various brand strategies, research initiatives, and in-depth consumer ethnographies. -Directed and implemented two consumer brand analysis projects; presented findings to the client. -Organized, researched and prepared materials for new business pitches; three new clients added in 6 months. -Conducted in-depth interviews, organized focus groups, and managed ethnographers.

Branding, globalization, marketing pyschologie

PR, Advertising, public speaking, and photography