Melissa Fraley Agguini

Consultancy for specialty retailers and wholesalers, applying a branded lens to product development, merchandising, sales, licensing and operations.

The Grand Ole Opry, Ryman Auditorium, Hee Haw and WSM-AM • Profit and Loss responsibility for stores and online • Lead the brand’s translation into lifestyle branded products through licensing, product development, marketing and merchandising. • Opened a freestanding lifestyle store: directing concept, store design, product development, merchandising, visual, marketing and operations • Author and execute business plans • Identify, negotiate and secure partnerships

Esprit is a $3+ billion brand with 26 product and 16 country licensees worldwide. • Profit and Loss responsibility • Corporate strategic planning • Brand building through the evaluation and selection of potential category extensions, partners and new markets • Solicitate, negotiate and conclude agreements (lead negotiator) • Manage all aspects of the business, Including operations and trademarks • Lead team of 10 subordinates and service providers

Licensing and merchandising for a variety of categories including eyewear, footwear, hosiery, jewelry, scarves, swimwear, leathergoods, outerwear, and watches.

Trylon was a licensee of Polo, manufacturers of men's robes, sleepwear and loungewear. Conducted market research, analyzed pricing and sales, created business plans for major accounts, forecast sales and tracked inventory. Product Development included design contribution, raw materials' and finished goods purchases, and merchandising.

Study / Work Abroad: London, Spain, Italy